With population of 52 million citizens Myanmar is a young country with median age of just 28 years. With recent changes in the political climate, many businesses are flocking to the country.
Billions are flowing in from big international players with Asian businesses leading the charge. In a major move to expand beyond its home market Bookme.Pk ex plan9, planX, a Pakistani technology company has ventured into the Myanmar market for Cinema and Bus ticketing. It claims to be the largest ticketing platform in its core market.
Based on best of breed cloud based enterprise management and ticketing platform Bookme makes it easy for Cinema and Bus operators manage their business in an efficient manner, increasing ticket sales off site beyond their cinema ticketing window and bus terminals. All this leads to greater inventory being monetized with visible impact on the revenue and savings in operational costs.
Bookme has entered the market with Lychee Ventures its Myanmar based Country Partner. Lychee Ventures has a strong footprint in the Myanmar market with a host of publications focusing on food and entertainment guides. Cinema listings are an integral part of the Lychee Ventures magazines. It has has the weekly MyanMore and monthly InDepth and it is extending its portfolio into travel guides where bus travel will play a significant role. The Myanmore website and Viber group also see lots of traffic with cinema listings an important section.
Faizan Aslam the CEO and Founder of Bookme shared his excitement on signing an agreement with Lychee Ventures:
We are very excited to be signing up cinema and bus partners in Myanmar and see this as a first step towards expansion in frontier and emerging markets. Myanmar is on the cusp of major change and we want to be part of this process of growth. Mobile telephony is showing explosive growth and that is fertile territory for e ticketing. In Lychee Ventures we have found the perfect partner to strongly and aggressively develop this market.
Andreas Sigurdsson CEO of Lychee Ventures responded:
I am very excited to enter the online ticketing market for cinema and buses in Myanmar. During my last three years in Myanmar I have witnessed a booming market leapfrogging in many areas. Just in the last year we have had sim cards drop from USD150 to USD 1.5 overnight leading to millions of people getting access to the Internet through their smartphones. With the recent addition of electronic payment methods making online purchases possible we are excited to be the first player to offer cinema tickets online and through mobiles and this is just the beginning.
Lychee Ventures was been founded by Andreas only 3 years ago and his team has built MyanMore into the leading entertainment guide in print and on digital platforms in Myanmar.