Sacha Saath Will be Telenor’s New Tagline from Today

Telenor Pakistan is all set to unveil its new tagline, “Sacha Saath”, later today, we have checked with people who are directly aware of the development.

Sacha Saath will be replacing Talkshawk’s tagline “Sachi Yaari”, to become the tagline for the entire company, meaning “Sacha Saath” will become tagline for both Talkshawk as well as for Telenor company as a whole.

Telenor said that this new communication is all about how Telenor is a natural extension of its customers’ everyday life. Considering the evolving relationship between company and customer, ‘Yaari’ to ‘Saath’ is the next step.

Check below an artwork from Telenor’s upcoming campaign that was exclusively shared with ProPakistani:


Since customers consume Telenor’s services in doing businesses, remaining in touch with loved ones, for sharing and caring and everything else they do in their lives, “Sacha Saath” is what Telenor believes is the true expression that would define the bond.

The company thinks that “Sacha Saath” represents their motto of enriching the lives of thousands of Pakistanis by connecting them, bringing them together, delighting them, making them laugh, making them smile and making their lives a little more special.

Interestingly, Telenor’s current corporate tagline “Karo Mumkin” will remain intact. While it is still unclear how the two taglines are going to operate in parallel, we anticipate that more sophisticated communication will carry “Karo Mumkin” tagline, while more casual communication directed towards masses will carry “Sacha Saath” tagline.

According to industry sources, Telenor has already made heavy media bookings in print and electronic media for its new campaign valuing over Rs. 100 million.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK

  • what a pathetic tagline. even serving with worst services PTCL has best tagline “Hello to the future” :)

  • Would be appreciated if Telenor concentrate on improving coverage instead of experimenting with taglines. The worst company in terms of 3G coverage.

      • Well, in that case Zong should be at first position in terms of coverage if we comsider OpenSignal authentic.

        • Zong has got worst 3G and 4G coverage in Pakistan despite of good speeds in big cities. Grow up kid. You do not know everything. I travel a lot. I know where what network works. Besides if you see opensignal coverage map, you will see Zong 3G/4G has got very little coverage in pakistan.

  • Telenor is the most pathetic cellular network I have ever seen. From voice quality to data services, everything is messed up.

  • of course its a Natural development. “Sachi yaari” (GF/BF) becomes “Sacha Sath” down the relationship line. NOW waiting for “Hogaya Haath” as the next naturally occurring phenomenon. :D

  • I use telenor 1 second metering package. I am fed up of low expiry period they give whenever I easyload. Like if I top up of rupees 30 after expiry, the date is extended to 2 weeks only. Any similar experience with anybody ?

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