JANG Group, owners of Pakistan’s largest media entity as well as one of the most widely circulated newspaper, have introduced a new innovative feature – Augmented Reality (AR) for their Urdu paper readers.
Jang’s Augmented Reality is primarily Android and iOS apps called ‘Jang Real – AR’ that can be used with conventional newspapers by readers, to enhance their reading experience and see the pages come alive.
The AR project was conceived and executed by Ali Moeen Nawazish, General Manager for Strategy and innovation at Jang Group.
What Is Augmented Reality Feature and How Does it Work for Jang?
Hasn’t there been a time where you encountered a news item, and wished to know more about it than just some text and a static picture?
What if that news item had a video clip associated to it (as one would see on Facebook or the newspapers’s online website)? Or more follow-up news items? additional pictures, further analysis and so on?
Here’s where the augmented reality feature comes in. By using your smartphone camera, extra and relevant information is served up on your mobile device. This feature is handy if one is hampered by the limitations of traditional media formats.
If you wished to know more about a news, you can simply use the Jang Real app and point it at the news item on your newspaper.
The app, using your smartphone camera, looks for a marker that’s embedded in the newspaper, and resultantly, serve the reader with more information and media about it.
This way readers can’t miss a beat on news of interest, keeping them abreast of all developments and information.
We believe this to be a great tool that Jang Newspaper can use in countless interactive manners, such as for getting readers’ comments — like we get on ProPakistani — to get the discussion going for stories published in paper, getting users’ feedback, for conducting polls, surveys and what not.
Jang’s AR app has opened infinite number of possibilities for the publication that can revolutionize the way print papers do their businesses.
Download Jang AR: