Opera is the First Major Web Browser to Offer Built-in Adblocking

As you might have noticed, we have been hearing increasing amounts of talk regarding Ad blockers and one of the most significant events in the news streams has been the endorsement of Edward Snowden for the idea.

Following up on the hype, Opera, one of the oldest and obscured web browsers around has started to offer its own ad-blocking services on its desktop browser, being the first major browser to do so.

The reason given for this is faster browsing speeds. The company notes that its browser is 45 percent faster than Chrome with the AdBlock Plus extension. It is expected to bring down page loading times by 90 percent. Then there’s obviously the privacy and tracking issue. In particular it points out those bloated webpages that trick the user into clicking the “fake download buttons”.

The adblocker is turned off by default, but auto-detects whether the ads are slowing down your browsing. It can be activated and deactivated by the flip switch in the address bar. It also shows you your statistics as well as benchmarking the load speeds with and without it.

Desktop browsing is clearly the most important market for adblocking services, which have grown by 41 percent over 2014-15, with 98 percent of the users on PC.

“…together with the native ad-blocking feature, we also provide a tool to help advertisers and users understand the problem of heavy ads. We believe this will accelerate the change that the ad industry needs to pursue.”

Opera itself can certainly benefit from services like this. While it has been credited with many innovations in the browser market, it currently lies in fifth position in desktop market share.

  • Ishtiaq

    A Much needed browser.

  • Ali Ahmad khan

    I guess i would also block s** toy ads on propakistani.

    • Ishtiaq

      You are right the same ad everyone is getting.

    • KaKa

      The ads that are displayed depend upon your navigation habits and browsing behavior. So next time you complaint, better google it. It will help you from not being embarrassed again :)

      • adnan

        hahahahaha right!!!!

      • Eli Ehsan

        LOOOOOOOL… :D

      • Aftab

        Its not always right, the above is being complaint by many people, everybody does not watch p*rn

    • usama

      I am also seeing this ad.Propakistani do something.

  • Rashid Malik

    Well, why not just install adblocker (or some other similar plugin) in the browser that you are already using (chrome, firefox) and get the same effect/benefit?

    • Because, extension tends to slow down browser performance which in this case is absent so, fast browsing.. :)

  • Mr U Asar

    UC Browser (both desktop & mobile) does that already, what’s new about this?, also UC is based on Chrome engine and comes pack with many features compared to many.

    • Lazy Sapper

      New opera is also powered by chromium project which is the base code for chrome browser. Besides UC has been already offering native ad blocking feature

  • Lazy Sapper

    UC Browser is already offering built in Ad blocking facility for a long time now. Stop being so called “expert” in every field

    • Haroon

      Major Web Browser

  • Shafi ur Rehman

    Adguard Extension is better then ABP.

    • Haroon

      kia acha ha Adguard me ABP se ? ye kia Ad Block karne k sath Khana b Paka k Deta ha ?

  • the thing that i really like in Opera is Private TAB in same window – no other browser has introduced it yet –