One of the leading mobile and online food ordering platforms in Pakistan, foodpanda has taken an initiative to improve food delivery standards in the restaurant Industry. The Inaugural event of the initiative, “DELIVERY EXCELLENCE” took place at the Nest I/O and comprised of an intense two-hour knowledge sharing session amongst the top restaurant brands in the country. The core of the event is built upon sharing of best practices from foodpanda global information repository.
Nauman S. Mirza, CEO for foodpanda & EatOye, further explains the objective behind this initiative:
Pakistan food delivery and takeaway market is estimated at 250 Million dollars per annum. With positive economic growth, high 3G and Smartphone penetration, this market is expected to double in the next 5 years. We are working closely with the Restaurant Industry to set standards and ensure that quality service is provided to customers against the set benchmarks
The event also featured distinguished guest speakers such as Umair Jaliawala, Trainer & Entrepreneur, renowned restaurant industry personnel M. Ahsan Ahmed, Ex-CEO Domino’s Pizza, Asif Ghayas, Manager Brand Extension McDonald’s, Babar Nehal, Owner Tooso and Dr. Nezihe Hussain, the consumer voice on social media who brought into light never before shared tricks of the trade.
These industry experts reinforced how best operational practices of food quality and timely delivery can impact on overall consumer experience; attributed to perfectly cooked food, smart packaging and timely delivery which asserts on the product being delivered under the communicated time frame.
Talha Ansari, Managing Director for foodpanda & EatOye further asserts on the objective:
Our idea is simple: Deliver WOW experience by enhancing operational processes and experience sustainable growth. It is imperative to put the pedal to the metal with collective efforts motivated by one goal.
Later this year, DELIVERING EXCELLENCE is set to take place in Lahore and Islamabad to expand the learning and revamp restaurant industry as a whole.