Audi Partners With BankIslami, Ready to Enter Pakistani Market

German automaker Audi seems serious and is taking aggressive steps to enter the flourishing Pakistan’s automobile market. The company is carrying all the per-requisite steps to setup its business in Pakistan. It recently signed a deal with BankIslami through its importer Premier Systems to introduce its brands in local market.

Premier Systems on the behalf of German automaker has signed a Memorandum of Understanding (MoU) with BankIslami to receive tailor-made financing packages to Audi customers across the country through its flagship product of Islami AutoIjarah.

According to BankIslami officials, the agreement will enable both Audi Pakistan and BankIslami Pakistan to leverage on the inherent strengths of each other’s vast network. This MoU is part of a strategy Audi Pakistan is implementing to offer tailor-made financing solutions for its customers through BankIslami.

Premier Systems (Pvt) Ltd, Audi’s general importer in Pakistan, is called Audi Pakistan and will market itself as the country’s top luxury premium automobile brand.

As we reported earlier, Audi started a feasibility study for the local market and also signed a Memorandum of Understanding with Sindh Board of Investment to set up its assembling plant in Pakistan after determining market potential and regulatory regime.

MoU was signed by Muhammad Yasin Khan, Chief Financial Officer, Premier Systems (Pvt) Ltd. and Yasser Abbas, Section Head Auto Ijarah, BankIslami.

The German automotive company will test its popularity of cars through exports of Completely Built-up Units (CBU) in Pakistan in first stage before setting up assembling plant in the second stage depending on the feasibility result.

However, with the new automobile policy coupled with ample room for foreign players in the local market, foreign brands will see bright scope of investment and business in the high-return market of Pakistan.

The entry of new foreign brand will improve the competition in the local market though Audi will be somewhat limited since it will cater to the elite section of society. The company will stick to introducing luxury cars, which have great market owing to the affluent class’s love for driving expensive luxury cars.


  • Best news of the day so far!!

  • Zawyar Ur Rehman

    I’m happy that audi has decided to enter the Pakistani market but, they dont have a “great” rep as an “affordable” automaker so, im afraid not many will be buying from them.
    Correct me if i’m wrong please.

    • Hammad R. Ahmad

      That’s exactly whats written in the last paragraph.

      • Zawyar Ur Rehman

        Too lazy to read the whole article :D

    • Kamran Khan

      You are wrong and i don want to correct you :)

      • Zawyar Ur Rehman

        Okay :/
        ?

  • Zafar Abbas Rizvi

    Most number of users who are commented or going to comment under this thread including me drive their CD 70 or Suzuki Mehran atleast 50 feet away for Audi on road K AGAR LAG GAI TO DAMAGE POORA KARTAY VEHICLE KE SAATH GURDA BHI NA BECHNA PARR JAYE

    • Aon Bilal

      Gurdy Se Bhi Kam Nahi Chaly GA

    • Muhammad Yasir

      HAHAHA !
      epic comment :D

    • Tufail Ahmed

      Sir you are a legend Zafar Abbas Rizvi

    • Muhammed Ovais Alam

      Darr kay maaray koi side tak nahi dega na ‘chipka’ kar gaari ya bike chalae ga.

  • Liaqat Hussain

    In sha Allah this will help bring car prices down and create more jobs.

  • Gemini

    If they can sell their cars on the price of USA market then they can easily beat Honda here, but this seems impossible because they don’t have any manufacturing plant here and most of their cars are imported which means they have to pay a handsome amount in taxes. They can only compete local market by installing manufacturing plants here which can bring the price of the cars down.

  • akbar

    This is a gift to Nation by PMLN.Despite the opposition dharnas PMLN is still doing their work day and night without any delay.This is message for whole nation stop supporting opposition dharnas which harass their own dancing girl.Good work done by PMLN keep it up.

    • Zaheer Abbasi

      Agree.

    • Test email

      Thuk bc !!! Aagaya patwari yahan bhi !!! Kya bara Kaarnama kia h tmhare Abba Jaan ne Mulk ko Tabah krdia h or yahan ae ho btane hamain !! You shouldnt Bark over here as this is completely off the topic !! Kindly Jo Audi ko baat hori h uspe bakwas kro apni wrna kaheen or jao

      • Zaheer Abbasi

        AUr tera Abba London me yahdioyn ki himayat ker k Pakistan ko Paris bana raha hai.

      • Zaheer Abbasi

        Ml bc

        • Test email

          Thuk Bc !!! Jahil patwari bs yehi kehna rehgya h tmlogo ko !! Bc sharam kro doob maro kaheen !! Idhar Shareef logo mulk ka bera garak krdia h or tmlgo ko paris ki soojhi h !! Uss Bc ne tmlogo ko laptops deke khush kia hua h!! Dekho kya haal banaya hua h, itna tou uss kutte zardari ne nahi khaya mulk ko jitna tumhare iss Abba ne khaya h !! LAAANAT HO TUMPER PARHAY LIKHE JAHIL LOG !! Thora neutral hoke socho !! Apne Iss Mulk ka socho !! or ye jo kuch bhi changes aai hain mulk m wo Army k Dande ki waja se ai hain Jo Army ne Tmhare Abba Ko dia hua hai !!

          • Zaheer Abbasi

            BC inqilaab naach k nahi ata.us k liye amlhi for per khuch kerna partha hai.pti k BC ko jalsho air Bach Haney k ilawa khuch nai at a.aged naach ganey se inqilaab ata to narghas air deedar kab ka inqilaab LA chuki hoti.
            Ns ager khuch khata hai to khuch ker k bi dikhata hai.
            Tumharey leader ka leader gold Smith hai.usi k religion me convert ho jaho yahi inqilaab hai.

  • Faraz Masood Khan

    Any news of VW for non elite?

  • Zaki Uddin

    شکریہ راحیل شریف

  • Eli Ehsan

    Can’t wait to drive my Sline A6 or A8 on the Purestani roads & go to my……….err… mechanic on weekly basis.. :D
    P.S. Welcome AUDI….

    • Muhammed Ovais Alam

      I see what you did there!

  • shahzada I Akram

    My favourite at my door step !!!