In a small feature on the Daily Express Newspaper, Allied Bank published a thank you post for its customers which included a map of Pakistan without Kashmir.
The feature was published yesterday on the Daily Express and showed a map of Pakistan with Allied Bank’s locations across the country in various cities. Embarrassingly, they forgot to include Kashmir in the map of Pakistan.
The ad mentioned how Allied Bank has more than 1017 ATM’s established in Pakistan which had a part in more than 1 million transactions on the occasion of Eid ul Fitr. They thanked everyone that had a part in this on behalf of themselves and other banks.
They also added that they were thankful to the customers for using their ATM service which is reliable and available 24/7 (which is subject to individual experiences in reality).
Its not the first time something like this has happened, 2 months ago during the inauguration ceremony of the Casa-1000 power project in Tajikistan, a similar blunder was committed by the organizers and even the Prime Minister Nawaz Sharif failed to take notice of the different map.
While some may chalk these off as simple mistakes, the reality is that Kashmir is a volatile topic and any such blunders have the potential to become a full fledged PR disaster.
Via Daily Express