Telenor Releases Musical Video to Celebrate Pakistan’s Diversity

Representing the widespread national fervor, Telenor Pakistan today launched a patriotic song ‘Telenor Rawaan’ to mark the 70th Independence Day of Pakistan.

Dotted with colors of patriotic sentiment and resolve to strengthen the motherland, the captivating Music Video is directed by noted filmmaker Jamshed Mahmood Raza, popularly known as Jami (Moor, O21).

Telenor Rawaan takes the viewer on a journey of discovering Pakistan. It is picturized in different geographical regions of Pakistan thus takes the viewer on a mystical journey to reacquaint themselves to the country’s picturesque natural scenery and hues of diverse and vibrant local societies.

The song, written in five different languages of Pakistan, celebrates the cultural diversity and the differences that bind the nation together as a bouquet of varied colors and fragrances.

CpuPowmXYAA_3B4
Celebrities pose with CEO and CMO Telenor Pakistan at the launch of #TelenorRawaan — Via Twitter

The newly appointed CEO of Telenor Pakistan, Irfan Wahab Khan and video director Jami formally launched Telenor Rawaan at a screening event organized by Telenor Pakistan in collaboration with Cinepax Cinemas in Rawalpindi.

Large number of audience from various walks of life, including high profile telecom dignitaries, celebrities and media personnel attended the event.

Commenting on what the song signifies, CEO Telenor Pakistan, Irfan Wahab Khan said, “Through this song, we seek to invigorate a sense of unity and belonging among the people of Pakistan whilst also celebrating their differences and diversity. This musical voyage is Telenor’s homage to Pakistan in all its glory and colors and an epitome of the bond that we have with our customers and the country. Through our unwavering resolve towards bringing about a progressive Pakistan bolstered by the silent ‘Digital Revolution’, Telenor Pakistan has evolved as more than just a telecom provider and aims to be Rawaan on the journey to progression with the mission of empowering Pakistan.”

Telenor_Rawan

Sharing his views on directing the music video, acclaimed director, Jami said, “I am delighted to collaborate with Telenor Pakistan and take part in the country-wide Independence Day celebrations. To celebrate the special day, we are launching a beautiful national song which seeks to portray the bond and shared sentiments of our people which have been an inspiration for all my artistic impressions including Telenor Rawaan.”

Telenor Rawaan will be played across Pakistani TV channels and can also be viewed below:


  • Moaaz

    1st look of the title shows ” Telenor showing middle finger ” :(

    • Faheem Ahmed

      its insane that they showed darbar instead of masjid and sikhism like islam….i hate this videoits insane that they showed darbar instead of masjid and sikhism like islam….i hate this videoits insane that they showed darbar instead of masjid and sikhism like islam….i hate this video

      • Mahad Ali Sajid

        Oye jahil insaan video shuru hi masjid se hui hai. Badshahi masjid hai Thatha mein. Stop this hate speech bullshit.

  • BADAR

    Sub se fazul song. Aaj kal pta nhi kiya hogaya hai malango ko dikhate rehte hain pehle zong ab telenor. Sare uth patang advertising kr rae hai

    • Faheem Ahmed

      its insane that they showed darbar instead of masjid and sikhism like islam….i hate this video

  • Adnan

    Ye Ad to mere dimagh se bouncer gaya fazool tareen ad

  • Faheem Ahmed

    its insane that they showed darbar instead of masjid and sikhism like islam….i hate this video

  • Faheem Ahmed

    fazul …no sign of islam….just malang sikhism and other non muslim activities

  • umer

    excellent effort by Telenor to promote the DIverse Culture of Pakistan

  • Rizwan

    Amazing Ad .. Hatsoff to telenor to promote the Culture of Pakistan.. Video shoot is brilliant !!

  • Brilliant video. Seven minutes of Pakistan’s sights and sounds.

  • Adam-Building The Credible Web

    Nice effort to put Pakistan’s beautiful sceneries, diversified and rich culture. No better gift to nation on 14th August, how many of other corporate entities did like this, you can count on fingers Allied Bank, Arif Habib Group, FFC and Telenor are not only the corporations working in Pakistan. Hats Off Telenor Pakistan 10/10 marks. Great Launch of 4 G Congratulations on commendable efforts.