After cable operators called a strike against Direct to Home (DTH) services being offered in the country, the Pakistan Broadcasters Association (PBA) has also expressed its opposition against the same.
PBA, it should be mentioned, represents all the licensed media channels in Pakistan. Their opposition to the DTH auction process may result in increased pressure to call off the auction altogether.
To this effect, the PBA has taken out an ad in newspapers, listing the reasons why it is against PEMRA’s decision to go ahead with the DTH auction in the coming days.
It should be recalled that DTH services may bring in more revenue to the national exchequer as well as give consumers superior quality tv channels that take advantage of current technology and TVs. However, as the PBA puts it “PEMRA has overlooked several things while deciding the DTH auction and companies that can participate in the bidding”.
You can check out PBA’s reasons to oppose the DTH auction here: