The war against fake news and publishers have been in full swing by Facebook. Google has now also joined the bandwagon and in its first attempt, banned 200 publishers from using Google ads.
The ban was part of an update to an existing policy that prohibits sites that mislead users with their content. Much like Facebook, Google has been under increased scrutiny for its role in the spreading of false and misleading news since November, a period when the US elections dominated headlines.
The same month, Google also changed certain aspects of its Adsense policy which now prohibits sites that:
“misrepresent, misstate or conceal information about the publisher, the publisher’s content or the primary purpose.”
Google penalizes such websites by revoking their use of ads for monetization purposes.
On Wednesday, Google said that during the last 2 months it has reviewed over 550 sites since the new policy changes which has resulted in nearly 200 permanent, irremovable bans. Another 140 sites have been temporarily banned from using Adsense.
In 2016, Google also saw the rise of tabloid cloakers. Tabloid cloakers are basically advertisements that impersonate a news site. For example, you will click on an ad showing anything of your interest such as celebrity news or etc, it instead takes you to other spam sites such as advertisements for those weigh-loss products or any other type of spam.
Fake news content was not the only thing that got banned, as around 47,000 spam sites along with another 6,000 fake advertisements were also banned from Google Adsense.
The company also revealed that it took down 1.7 billion ads for various policy violations in 2016, as compared to 780 million in 2015. Google has increasingly been criticized for the way its algorithms highlight certain news sources as well.
loray lag gaye b.c :P
Mind your language.
Google should ban ARY news as well :)
where is pemra !!!!!! jo is traha ka comment ko rok nahi raha ha karachi walo ko deewar sa lagaya ja raha ha …………Altaf bai
Pemra So Raha Hai
Do Not Disturb Please
Karachi Walo Ko Dewaar Se Laga Diya Ja Chucka Hai !
Hamra Karachi K Sath Sotaili Maa Jaisa Sulook Kiya Ja Raha Hai
Koi Sunnay Wala Nahi
Even Main Khud Radio Nahi Sunnta
They should be banned online news services.
Only authorized news agency will allow to show news online & on TV.
Donlad Trump Saddar Fake News ki Wajh se ban Gaya tha
The war on “fake news” wouldn’t have started has Trump not been elected.
AND OUR PRIME MINISTER JUST UNBANNED INSIAN MOVIES :(