CCP Issues Notice to Kaymu.pk for Deceptive Marketing Practices

The Competition Commission of Pakistan (CCP) has issued show cause notice to online shopping platform, ‘Kaymu.pk’ for deceptive marketing practices with regard to the resolution of disputes between buyers and sellers, return policy, payment and shipping methods, and vague terms and conditions thus deceiving consumers in violation of Section 10 of the Competition Act, 2010.

CCP conducted an enquiry upon receiving a complaint from a Pakistani citizen alleging that ‘Kaymu.pk,’ is involved in deceptive marketing practices by committing different violations.

According to the complainant, the online shopping website guarantees a safe and highly cooperative platform for buyers and sellers. However, in contrast to the stated facts on ‘Kaymu.pk,’ it rather allows the sellers to commit fraud and mislead customers with regard to the services provided while placing an order as well as in after sale services.

After analysing the facts, the enquiry report found ‘Kaymu.pk’ of deceiving its customers via self-contradictory information provided on the website and by omission of fair warnings with regard to the seller’s return policy. Moreover, as against the stated claims, the website fails to act as a true mediator by absolving itself from confirming the reliability of the sellers on its website.

The enquiry also found that ‘Kaymu.pk’ claims to offer multiple delivery and shipping options to the customers. However, in reality, those options are not available to the consumers.

The enquiry report concluded that ‘Kaymu.pk’ is, prima facie, involved in disseminating false and misleading information to the customers , which is also capable of harming the business interest of other competitors in the business of online shopping, thus violating Section 10 of the Competition Act.

The CCP’s Office of Fair Trade (OFT) is vigilant to the marketing practices of all businesses to prevent deceptive marketing in order to protect the consumers from financial losses. With the rise in volume of e-commerce activity in Pakistan, CCP is particularly focused to guard the interests of consumers and genuine sellers from deceptive marketing practices.


  • Pakistan’s most cheap, no worthy, nonrealistic, down worth online shopping portal is Kaymu.com

    This portal is never recommended to buy anything.

  • Deceptive marketing is used by many companies these days. I have recently experienced it in easypaisa. Their compaign “25℅ Cashback on easyload while maintaining 2000Rs balance in easypaisa account” has become highly deceptive. I am getting promotional messages of this campaign again and again but in reality when I used this promotion I was informed that this campaign is over since 31st January even though I am still receiving the messages till this date.
    I have very bad experience of it and when I tried to complain, easypaisa customer service refused straight away without even listening to what I am saying. EASYPAISA IS HIGHLY NOT RECOMMENDED.

    Can anyone please suggest me where do I need to file a Complaint of this. I am not going to let easypaisa get away with this. They have earned millions using this fradulant method. Please suggest

    • Same case happened with me. They offered some tax free easy load and bombarded with messages and when i tried loading one of my friends’ number all the taxes were deducted and no cash back nothing and when i called they said if you load at your own easy paisa account number only then you’ll be given this advantage on other numbers not. And other thing is being other network user neither you can have the easy paisa atm card nor you can directly pay online from your account. Other network users are being treated as second category citizens. They only want deposits, there’s no way out. I don’t use easy paisa after experiencing all this. They are cheaters.

  • Absolutely right about kaymu.they send discount voucher codes through sms but anything ordered using it, is never delivered.
    It is always cancelled, stating the buyer placed the wrong order.
    However, experience with daraz has been good.Yayvo can also be used.

  • Kamyu is almost total fraud hardly you are lucky i have been deceived 3 times that they shipped back the product & no response from either seller nor kamyu & i am talking about their well rated sellers……..Dont go for online shopping….


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