Motorola has returned to Pakistan with the launch of Moto Z, one of the first moduler phones available in the market.
Not to mention, this launch is handled by Lenovo that bought Motorola Mobility back in 2014 and later merged Lenovo smartphones into Motorola. This essentially means that Moto Z is launched by Lenovo but since due to its strong brand recognition — particularly due to iconic Motorola Razr or those early days Motorola phones — we are marking the event as Motorola’s re-entry in Pakistani market.
With the official launch of Moto Z, the phone and at least three of its mods will be available in Pakistan with official warranties.
To start with, the Moto Z is a standalone phone which works on its own. But to supplement, and to add dedicated value there are three different mods that come with Moto Z.
- Hasselblad True Zoom — a dedicated 12 Megapixel camera with 10X optical zoom
- JBL Soundboost — Powerful stereo sound
- Insta-Share Projector — that turns your Moto Z into a projector to watch movies or pictures on a 70 inch screen.
Getting back to the base kit, or the Moto Z itself, the phone is world’s thinnest smartphone at just 5.2mm. Made from military aircraft-grade aluminum and stainless steel, the Moto Z is equipped with a powerful Qualcomm® SnapdragonTM 820 processor, 4GB of RAM and 32 GB or 64 GB of storage inside.
It boosts a Quad HD AMOLED display for crisp images and video play.
Moto Z has a 13MP camera with optical image stabilization and laser autofocus, which help users take beautiful, true-to-life pictures in any light and condition. The front-facing 5MP camera includes a wide-angle lens. Moto Z also includes an extra flash on the front camera to ensure users look their best, even in low light.
The smartphone comes with a water-repellant coating, which shields the phone from rain, splashes or spills that might come in its way.
With the fingerprint reader, a touch is all it takes to instantly wake up the phone. Moto Z supports up to 30 hours of battery.When in need, the TurboPower™ Mod provides up to 8 hours of power in just 15 minutes.
Arif Shafique, Country Head for Lenovo in Pakistan at the launch of Moto Z
The Moto Z — when coupled with dedicated mods — becomes one of the most powerful devices available in the market. It serves the needs of variety of consumers, based on their taste and requirement.
For instance, if you are looking for quality camera with optical zoom then go for this Hasselblad True Zoom, or if you want to watch a movie simply switch to Insta-Share projector mod.
Arif Shafique, head of Lenovo in Pakistan, said that Moto mods are the revolution that consumers of this age were looking for. He said that mods are designed to enrich the user experience about things they love to do.
Lenovo said that at a time when innovation in smartphones has slowed down, Moto Z marks the beginning of new era as — alongside plentiful of mods that are already available — company has plans to open up its platform for the developers (hardware makers) where they will be able to build and sell their own mods for variety of things that smartphones couldn’t do before Moto Z.
Moto Mods: Hasselblad True Zoom
Moto teamed up with Hasselblad — that has been at the forefront of the imaging industry — to design an imaging experience that completely transforms mobile photography. Add advanced imaging capabilities to the phone in a snap, and create and share like never before.
Featuring 10x Optical Zoom and a Xenon flash, all is needed is to just focus on getting the shot – lighting and distance will never stand in the way of capturing the perfect image.
Customers can expect even more control and flexibility with the ability to shoot in RAW format, in addition to the physical shutter and zoom controls, guaranteeing a great handling experience.
With True Zoom, users will also get free access to Hasselblad’s Phocus software for streamlined editing control and the highest quality output.
Users will also be able to share beautiful results with family and friends while still in the moment with automatic backup and unlimited free storage for two years with Google Photos.
Moto Mods: JBL SoundBoost
For those who enjoy listening to loud music, the Moto Z offers a high-quality JBL SoundBoost that will give the smartphone a boost with powerful stereo sound in a snap.
The Mod includes a built-in kickstand that is guaranteed to make videos and music more immersive.
Users do not have to worry about the battery life, as the JBL SoundBoost includes 10 hours of battery life that allows people to listen longer without using their phone’s battery. The speakerphone also ensures that calls come in loud and clear no matter the location.
Moto Mods: Insta-Share Projector
The Moto Insta-Share Projector snaps easily onto the Moto Z phone and enables instant sharing of photos and videos.
The Mod projects up to 70” on any flat surface so the big screen is with users every step of the way. With the integrated kickstand, people can project at any angle which allows friends and families to gather together to watch their favorite pictures, shows, and even games.
The Insta-Share Projector comes with built-in battery that provides users with up to one extra hour of screen time before using the phone’s battery.
Prices and Availability
The Moto Z smartphone along with the Moto Mods are also available across select retailers in Pakistan with following prices:
- Moto Z: PKR 74,999
- Moto Z Play: PKR 49,999
- Moto Insta-Share Projector Mod: PKR 39,500
- Incipio offGRID Power Pack Mod: PKR 8,650
- JBL SoundBoost Mod: PKR 12,500
- Hasselblad True Zoom Mod: PKR 29,500
Moto Z will be available in two colors: Black & Lunar Grey/White & Fine Gold.