In Pakistan, women’s fashion apparel is one of the most sought after and purchased item categories by online shoppers. Various online stores are eager to tap into this hyper-popular segment and cater to the needs of the market.
Retail giants and brick-and-mortar stores are also realizing the importance – and opportunity – of e-commerce in fashion industry. In fact, Gul Ahmed and Al-Karam actually launched their new collection online on stores like Yayvo before they hit their own stores.
Yayvo.com, powered by TCS courier service, is hoping to change attitudes for the better when it comes to women shopping for their favorite clothes online, offering a bevy of popular clothing brands online as well as super-fast 120 minutes shipping service, in selected cities, for those who prefer the convenience associated with online shopping.
Pre-launch With Yayvo
Yayvo certainly skews fashion in a certain way, offering an array of product line from renowned brands namely; Gul Ahmed, Sana Safinaz and Al-Karam, Sapphire, Kapray, Origins, Charizma, Lala and J. It showcases fashion at a budget, being a perfect online portal for girls and women who are fashion savvy.
These brands held a pre-launch online, a day before the products appeared anywhere else on the market including their own platforms. Some of these brands launched exclusively on Yayvo, which gave fashion buffs a chance to avail the new collections before they became available at the retail outlets.
The pre-launch for Gul Ahmed went online on Yayvo at 3pm on 22nd Feb while it went live on their own platforms on 23rd Feb at 10pm. Pre-orders also went live before official launches.
Women’s Fashion Accessories
The company has excelled in promoting female fashion and becoming an ultimate fashion villa that offers a spectrum of stitched and unstitched attires, ranging from formal to casual clothing. Moreover, it also features a category of lingerie’s and nightwear allowing women to browse through a tremendous variety.
Yayvo’s women’s fashion also comprises of smart and sophisticated bags and accessories crafted with premium quality materials, followed by a wide range of exquisite jewellery; suitable for casual and bridal wear. Lastly, voguish watches are available, to a multifarious collection of stylish footwear.
Women can find clothes and accessories for all occasions; be it casual or bridal wear. The variety includes:
- Western Wear
- Eastern Wear
- Bags & Accessories
- Lingerie & Nightwear
To view more regarding the women fashion on Yayvo, click here.