The internet has changed the game for how marketing is done. Today, online titans like Google and Facebook dominate the field of marketing, earning billions of dollars through digital advertisements every month.
In the new ever-changing world of marketing, you can’t realistically expect everything to be taught to you in a classroom. Nowadays, employers expect you to have a certain level of authority and knowledge apart from your regular college education.
Fortunately, there are tons of digital marketing courses available online that don’t require you to shell out more money than you are already spending on your college education. Here, we have compiled a short list of the top 6 free marketing certifications that can help you land a job.
The “Digital Garage Certificate of Online Proficiency” is your chance to get certified by Google itself. It promises to help your brush up your digital skills, grow your business, your career, and even your confidence.
The full online course consists of 23 topics and once you have completed all of them and unlocked every badge, you can earn the esteemed Digital Garage Certificate of Online Proficiency.
HubSpot’s comprehensive marketing training covers the full inbound training methodology — an approach focused on attracting customers through content and interactions that are relevant and helpful. It consists of four main steps; Attract, Convert, Close and Delight.
It consists of 12 classes and will barely take around 4.5 hours for you to complete.
Google Analytics is the company’s tool for analyzing your website’s traffic and is the most widely used web analytics service on the internet. Google Analytics Academy provides a range of free online courses that teach you about the tool and how it works.
They currently offer four online courses including Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics: From Data to Decisions, Google Tag Manager Fundamentals. However, do note that although all of the lesson and assessment content is available for you to learn and test your knowledge in each course, not all courses are currently open for certification.
Facebook also has its very own global training and certification program. It provides free self-paced online courses and learning paths and a wide range of topics, from online learning to live events to certification opportunities.
Blueprint provides more than 70 eLearning modules. You will have to pass a set of rigorous exams to earn the only marketing certification officially recognized by Facebook.
Google AdWords is the most powerful weapon in the search giant’s arsenal of digital marketing tools. The AdWords certification is a professional accreditation offered to individuals who have demonstrated proficiency in basic and advanced aspects of AdWords by Google.
There are 6 AdWords certification exams available including AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising. Out of these, you will need to pass at least 2 to become an AdWords certified professional.
Alison is a global online learning community filled with free, high-quality online courses on a wide range of topics. They also offer a Diploma in Social Media Marketing that goes through social media marketing tools including email marketing, social media tools, and blogging.
The course will take you around 15-20 hours. You must study and complete all modules and score 80% or more in each of the course assessments to get certified.