Apple has launched new “vibrant red” color variants for the iPhone 7 and iPhone 7 Plus as a part of its collaboration with (RED), an organization that partners with global brands and contributes up to 50% of profits from (RED)-branded goods and services to the Global Fund for fighting AIDS, tuberculosis and malaria.
The iPhone 7 has a vibrant red aluminum finish on the back and a white front. It exists as a symbol more than 10 years of partnership between Apple and (RED). Apple says,
This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation,
Apple has also introduced numerous red-themed products over the years, from the original iPod Nano to Beats products to accessories for their range of iProducts. However, this is the first time they have offered their most profitable product— the iPhone — for the “red” treatment. Deborah Dugan (RED)’s CEO says,
Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),
The iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models, starting at $769 and $869 for the iPhone 7 and iPhone 7 Plus respectively. They will be available for order online and in stores beginning Friday, March 24.
The iPhone 7 was introduced in September last year and was available in four color options; silver, gold, rose gold, matte black, and jet black. With the introduction of the new vibrant red aluminum finish, the iPhone 7 is now available in six colors.