An online grocery store in Karachi, Quick n Easy (QnE) celebrated Women’s Day last month by delivering cupcakes to Karachiites for free.
To promote the idea further, the company targeted a wider range of audience by creating an event page on Facebook named ‘Thanking the Wonder Woman in Your Lives.’
About The Campaign
On the first day of this campaign, QnE planned to deliver 150 cupcakes but after witnessing a positive response from Karachiites, QnE ended up delivering a 100 more. The usual orders were packed in a box with the cupcakes, QnE’s special discount vouchers and a message about the event, creating a personalized touch.
The company conducted this campaign as a brand building experiment and the positive customer response suggests it worked.
Quick & Easy (QnE) is an e-commerce platform that aims to take care of shopping needs in a smart way, making life easier for all customers. It is a premier online grocery store, operating in Karachi.
The company hopes to become a one window solution for all grocery items.
Here are some of the pictures from their campaign on Facebook.