Jazz paid tribute to Younis Khan who has become the first Pakistani to score 10,000 test runs. This is not the first time that the company has paid tribute to the cricketing giant; he was honoured two years back when he broke Javaid Miandad’s record and became Pakistan’s highest scoring Test batsman.
Talking about the tribute, Asif Aziz, CCO Jazz, said, ‘We are proud of Younis Khan’s achievement. He is our national treasure. Jazz will continue to be a force of good for the country. For Pakistanis, Cricket is more than just a sport and we will continue to support it.’
This statement is recognizant of the investment Jazz has put in, especially in cricket, for the good of the country. From its collaboration with the Lahore Qalandars for PSL to the award-winning initiative Jazz Rising Stars and now this tribute to Younis Khan, Jazz seems set on being an instrumental catalyst in uplifting cricket at every touch point.
Shahbaz Maqsood Khan, Director Marketing Jazz said, ’Jazz firmly believes in the potential Pakistanis have. We’re devoted towards providing a platform to the deserving and awarding achievements of those who have made our country proud.’
Jazz has not only come out with a beautiful and befitting communication for Younis Khan but a completely unprecedented mode to pay homage. The 10,000 test runs have been matched with 10,000 Jazz+Warid minutes, 10,000 SMS and 10,000 MB Internet for the 52+ Million customer base of Jazz.
The tribute communication is live on TV, radio and all over social media.