This is How an Accountant Left his to Job to Become a Successful Online Businessman

A veil of intangibility hangs around e-commerce processes. E-commerce, while being omnipresent, can on occasion feel opaque.

What actually goes on? While the integral triad of consumer, marketplace and vendor is well established, we thought Mobile Week 2017 an opportune time to attach a face to these sellers.

We know, for instance, that over 5 million visits were recorded on Daraz during the week long super-sale that was Mobile Week.

Transactions increased 175 times as compared to an average day, with over PKR 10 million given away in discounts.

While all these figures are astounding, we decided to speak directly to a top vendor – those vital stakeholders of the e-commerce chain – to see their human impact.

Meet Ahmed Razzak.

Ahmed is a qualified Chartered Accountant. A young, unassuming millennial techie who feels entirely at home at the venue of our meeting: the Daraz warehouse.

Like many of the readers here, he’s also a Daraz customer. His first purchase on Daraz.pk was an Infinix Hot Note.

Unable to find any accessories for the phone in the market, Ahmed recognized a gap and sought to answer the call. He left the daily grind of his few thousands a month Chartered Accountancy job behind to enter the less regimented but no less rigorous world of e-commerce.

A novice at first, he set up his company – MoboPro – in 2016.

MoboPro started single-handedly at Ahmed’s home. He stored inventory in his room. Now, with robust support from Daraz, MoboPro has secured its position as one of Daraz’s leading vendors in mobile accessories.

Ahmed adds:

My Daraz trajectory begins at the point of the consumer. It begins with me. MoboPro is consumer-led.

You’re talking to that (Daraz) consumer now. He just happens to be on the other end of the Daraz ecosystem. I’ve come full-circle.

MoboPro began in a single apartment room with an inventory of 50 items. From this very humble, hands-on beginning, Ahmed now commands an impressive inventory of 50,000 plus mobile accessories.

We assume he has been slogging away on building MoboPro for years. ‘One year’, he says, lifting a solitary finger for emphasis. One year in and he is scaling up business and making a lot more than what he used to as a CA.

The kind of growth MoboPro has experienced in the span of a year alone is indicative of how rousing e-commerce prospects are.

As he has moved up in life, with order volumes at Daraz.pk increasing at breakneck speeds, MoboPro had to move out of its room into a warehouse at Abdullah Haroon Road.

That’s dizzying progress in a very short time. Indeed, when Ahmed registered MoboPro on Daraz, he was the sole supplier of mobile accessories. Now he has company.

The proliferation of competitors incentivizes innovation and course-correction. He agrees that with rapidly growing portals like Daraz, vendors have no choice but to stay on their toes.

Fortunately, for Ahmed, this is where MoboPro Vendor Manager, Ali Chandio, steps in.

Vendor Managers serve an oversight role, providing operational guidance and support. This year’s Mobile Week is proof enough: MoboPro’s sales shot up 300% of what they normally move on a regular day, exponentially boosting the company’s visibility and winning them attention on the e-market leader’s heavily frequented website.

In conversation, Ahmed conveys the demeanor of a self-made man who has earned his own way in life. His is a success borne not only of ironclad determination, but of the existing and ever growing e-commerce capacities of Daraz.pk.

Daraz has the platform and resources. Branding power, clout, and connectivity.

Vendors like me have the goods. We have market-sense.

We intuit and intercept demand before it comes knocking. Daraz provides enterprising sellers like me an ecosystem that brings vendors to the customers and customers to the goods. It’s synergistic.

Well, ecommerce (Daraz) is rapidly growing in Pakistan. It’s a fast-moving company operating in a fast-moving, largely fluid sphere of commerce.

You’ve got to ride the crest of the wave. Or you’ll miss it and find yourself stranded on the shore. And boy are offline shores drying up.

What we do is the future. No turning back.

Ahmed’s bullish sense of prospect is contagious. He’s right. You can’t land-lock a digital landscape.

He is candid about the challenges too. With an e-commerce leader like Daraz expanding at the rate it is, there are bound to be operational delays and the occasional hurdles.

Listen, I’d be kidding if I said there haven’t been any challenges or uphill days. There have been.

The team and I will argue it through, but what’s important is the willingness to work things out and land them to a place of resolution.

Daraz is providing you invaluable operational support. I’ve learnt resilience in my time here. It’s vital. But you’ll reap out of the marketplace, what you put into it,”

All things considered, not bad for an under-paid chartered accountant. ;)


  • Umer Sayth

    Mashallah, Good strugle story. Keep always going on, GOod Luck.

  • A Chartered Accountant Successful Story : Great Appreciated !

    • kk

      he is an ACCA ,and not a CA, acceptance of ACCA Is marginal in Pakistan

  • SADDAM HUSSAIN

    indeed good work

  • Waqas

    Guys daraz wants merchants to use daraz. Thats it.

    And Chartered Accountant unemployed in Pakistan? Please somebody scratch my head.

    • Maira bhi.

    • Hassam Tahir

      Markets are tough these days. I know many qualified CAs who are unemployed or the very least underemployed

    • Ahsan Iqbal Butt

      Koi mjhe to BTAO unemployed bnda Pesay kahan se Laaye ga Handsfree , Battery Pack, Mobile Covers aur Chargers hareed k DARAZ p baichnay k liye :D ;)

  • Farhan

    Daraz has suspended MoboPro account. MoboPro shop page is no more on daraz.pk.

    • Jabbar

      MoboPro (Karachi) is still very much selling products on Daraz.pk

  • Sajjad Ahmed Shaikh

    A little search at google, dragged me to his linkedin profile which says, he is an external auditor at Deloitte currently , previously he has also served in PWC and Arthur Lawrence!

    https://www.linkedin.com/in/aaraz/?ppe=1

  • Asif Khan PTI

    Maza ni aya perh k. Kuj kamie thee

    • Owaiis

      But success story achi he yar. what do u think ?

  • Sajjad Ahmed Shaikh

    Its a misleading title, if it is true what is in his Linkedin profile, he was not unemployed dear!

  • Omer Akber

    conduct a video interview of this man so that other people can get a more detailed view to follow his footsteps.

  • KMQ

    Dost apna LinkedIn update karne ke baad kharcha kartey sponsored story ka tu impact ziyada hota. And the Irony aap kay store ka link jo dala hai article main woh bhi nahi chal raha :-)

    • Khalid Yaldram

      Eid Mubrak !!!!!

      • KMQ

        Khair Mubarak dost aapko bhi!

  • Hassan Murtaza

    Awesome. Their next step should be to focus on promoting their self as brand other than just being vendors.

  • Muhammad Ashraf

    first of all CA jobs offer handsome amount of money not something in thousands like 25000 or 50000

    • kk

      agreed, he is an ACCA ,and not a CA, acceptance of ACCA Is marginal in Pakistan

  • Talal

    What an idiotic sponsored post. Chartered accountants do not make in thousands but hundreds of thousands per month. Confirm that he is actually a CA.

    • Ahsan Iftikhar Qureshi

      Talal can you guarantee that you know all the CAs in the market. I know some who makes in thousand and not hundreds of thousand (as stated in your comment). Get a reality check before writing such sweeping statements.

      • Talal

        Dum dum, there are many who leave CA after Module D (second stage now) and start a job somewhere. Obviously they will be making in “thousands”.
        Plus the internship is 3.5 years long during which the trainees are paid between 7.5 – 10k rupees.

        • mdkDaniyal

          Sir, I recently completed my FSc and I’m planning to do CA, can you please tell how much time it takes to complete CA, I have heard it takes more than 5 to 6 years, is it true?

          • Ahsan Iqbal Butt

            Private BA ker lo then CSS ki attempts dete raho, ALLAH behtar karay ga , kisi ek attempt mein bhi clear ho gaye to zindgi SANWAR jaye gi. Duayn do ge saari umar. Private Jobs,Wakeel, Engineer, Chartered Accountants, Doctors sab zaleel hi ho rahay hain. Sirf SAAHAAFI (journalist) aur Sarkari Mulazim 17 Scale above are enjoying their life. Ya phir agar KAROBAARI bnda ho

      • tabishqazi

        Can you tell me any who is qualified and getting few thousand?

        • Danish

          i don’t think a qualified C.A earns Few thousands (if FEW is not 200 or 300)
          even a finalist with good experience gets more than 100 of thousands.

    • tabishqazi

      You are right. I am a CA finalist Even I get almost 2 with few years experience.

    • Farhan

      Yar yeh fraud hai, es ka daraz say account bhi suspend ho chuka hai. He claimed hat he has inventory of 5000 but agar aap es post pay daraz ki screenshot dekho to only 45 product sale kar raha hai. Aap ProPakistani ko koi bhi sponsored post do bagair kesi verification k post kar dain gay. Shame ProPakistan

  • Basit147

    Who Sponsored This Post Daraz Or MoboPro ?
    Unemployed Or Left His Job ?
    50000 Items In Inventory Really ?

  • Fawad

    ProPakistani… why write lies and made up stories? This is not the 1st time you guys have shown a cheapness in your posts.
    I’ll be the 1st one to unsubscribe from your stupid madeup articles.. how stupid can one get!

  • Yasir Aziz

    A sponsored post

  • MJK

    Guys i think ProPakistani made it clear that its a sponsored post and hence its clear that someone and most probably Daraz paid for it to increase their merchants. Which also means that there is not much opportunity to make money or else i believe people follow where the money is and not vice versa…

    So dont expect all roses in the garden as this article tries to show and this guy inventory is only limited products and hence i wonder how he make good money. I have sold things on Souq in UAE and i think it is not very easy thing to do!

  • Paid post for just increasing sales. He even don’t hold gold status on daraz. Unfair for our stores. I hold diamond status at daraz.

  • RASHID SIDDIQUI

    I NEED JAMALS YELLOW PAGES OF PAKSITAN BUSINESS DIRECTROY FOR AD. 03453481136