Google’s New Native Ads Blend in with Site Content

Google’s advertising platform has received a noticeable upgrade with AdSense Native Ads. The best part is that these ads aren’t annoying at all and adjust their sizes to fit pages almost perfectly.

The search giant makes most of its revenues through advertising and therefore always tries to improve user experience. With these Native Ads you don’t have to worry about anything. These ads complement the look and feel of a website and can be easily customized by the publishers.

What are Adsense Native Ads?

AdSense has rolled out three types of native ads which include:

  1. Native In-feed Ads – As the name suggests, these are compatible with the website feed lists. These ads can be placed so neatly into the feeds that they don’t even look like ads. In-feed ads are available for all publishers. Interesting, isn’t it?
  2. Native In-article Ads – These are highly optimized and great-looking ads which can be placed anywhere in an article, without disturbing the user experience. All publishers can use these ads.
  3. Matched Content Ads– Eligible publishers can use this content recommendation tool to show relevant ads on the website. The only downside is that this feature is available for only those who meet this eligibility criteria.

Why Native Ads?

Google’s latest Native Ads come with a lot of perks. Here are some of the advantages:

  • Amazing User Experience – These ads “don’t look like ads”, meaning that they fit naturally and the use of high quality images and other visual elements provides a great visual experience.
  • Better Look and Feel – These ads complement the website sporting a good look and feel and these ads are compatible with all devices i.e. mobile and desktop.
  • Easy to Use – The ads are highly customizable and all the editing can be done without any hassle.

Publishers can find the new ad categories navigation panel under ‘My Ads’ tab.

Do Google’s Own Ads Violate Its T&Cs?

There is some concern regarding Google’s new native ads since these seem to violating its very own terms and conditions for site owners.

Google forces website owners not to encourage users into clicking on ads. It asks the ads to be implemented in a manner that they cannot be mistaken for other site content.

However, the native ads seem to do just that. These are so confusing and blend in so well with website content that a viewer might assume they are clicking on website content rather than an ad.

Apparently, Google’s ad trend analysts have been approached by publishers though the company is yet to comment on the matter.

Feature Writer