Its an end of an era as Apple discontinues its low-end iPod models, the Nano and Shuffle, Bloomberg reports.
The iPod Nano and iPod Shuffle were once the most famous products of Apple. But with the release of iPhone, the popularity of iPod Nano and iPod Shuffle started stumbling.
iPhone users still carried their iPods with them, especially when it came to workouts and other miscellaneous activities. But after the introduction of the Apple Watch as the perfect workout buddy, the iPod faced a serious threat.
The news of the demise of the iPod models has not come as a surprise. Both the iPod models haven’t been revamped for a long time. The Nano, which came in 2005, got its last redesign in 2012. The Shuffle, which was also released in 2005, was last redesigned in 2010. However, new colors were introduced for the two models in the later years.
The new iPod Nano displayed during an Apple special event at the Yerba Buena Center for the Arts on September 12, 2012 in San Francisco, California.
The Nano, costing $149, and the Shuffle, costing $49, have already been discontinued from the online store of Apple and will soon vanish from retailers too.
“Today, we are simplifying our iPod lineup with two models of iPod Touch now with double the capacity starting at just $199 and we are discontinuing the iPod Shuffle and Nano,” Apple said in a statement.
The iPod Touch, which was launched in 2008, is Apple’s best-selling iPod. On Thursday, it discontinued its 16GB and 64GB models and lowered the prices for its new double-capacity variants. The 32 GB retails for $199 and the 128 GB is available for $299. The Touch also provides Wi-Fi capabilities and an 8MP camera.