Pakistan Property Show: Taking Pakistani Real Estate Industry Global

by Remshay Ahmed

Recently released figures by the giant Pakistani real estate portal Zameen.com show that over 4.5 million visitors seek guidance from the portal every month. A significant portion of these visitors comprise overseas Pakistanis from all over the world.

These visitors seek and compare properties for renting, selling, buying and investment holding purposes. An important extension of the online experience is the Zameen.com Expo. It is the most frequently and widely attended property expo of Pakistan. Since 2014 already 10 Zameen.com Expos have been held across Karachi, Lahore and Islamabad. In October this year Zameen.com is taking its real estate Expo to the international stage.

The Zameen.com Pakistan Property Show, Dubai will be the first international stop for the Pakistani real estate industry in the Expo’s quest to explore the global market. The show will be open to public from October 20-21 at the Za’abeel Hall 5 at the Dubai World Trade Centre, the first time for any real estate expo from Pakistan at this prestigious Dubai landmark.

Thousands of overseas Pakistanis residing in the UAE and the GCC region are expected to turn up at the event. Leading estate agents and developers will showcase premium real estate offerings from across Pakistan to the visitors.

What makes the Zameen.com Expo tick with the industry? This merits a look-back at the history of this platform and how it has managed to rally the largely scattered Pakistani real estate industry around it.

Zameen.com Expo was launched in 2014 to facilitate actual business transactions between consumers, agencies and developers. The Pakistani market in general felt comfortable in making decisions face-to-face with the agents or the developers. The Zameen.com Expo provided the consumers the comfort zone they had wanted and the agents and developers the opportunity to close deals. This was the beginning of a rewarding journey for the real estate industry.

One of the key measures of success for an expo is the visitor count. The first Zameen.com Expo was hosted at the Expo Center Lahore in 2014. This event was attended by over 30,000 visitors. Remarkable numbers for a very industrial theme like real estate. Later events at the same venue witnessed a growing visitor trend with over 40,000 visitors in 2015 and nearly 65,000 visitors in 2016.

These numbers went up to 80,000 at the Zameen.com Expo held in Karachi. Islamabad given its much smaller population size turned-out an impressive 45,000 visitor count on the first event and 50,000 visitor count on the second one. The numbers were adding up to only one conclusion: The market was hungry for a consistent real estate exhibition Zameen.com Expo was the choice.

Another success indicator for a property exhibition is its capacity to include the entire spectrum of industrial stakeholders. Zameen.com Expo has consistently grown to include from estate agents to developers to allied home industries. The industrial pull of the Zameen.com Expo is evident from the fact that even other real estate bodies and associations position themselves aboard Zameen.com Expo for greater visibility.

Going global is decidedly the highest endorsement of the leadership status of an industrial expo. The Zameen.com Expo’ foray into the international arena is testament to the excellence it has achieved as the most trusted, functional and profitable real estate information, promotion and transaction platform.

All efforts are required to project the strengths of Pakistan to stand-out in the global community. The Zameen.com’s Pakistan Property Show is being widely looked upon as the first major step to take the Pakistani real estate industry on the global stage.

The show will build confidence amongst overseas Pakistani community to invest and own property back at home. As a direct result the Pakistani real estate industry will flourish and the Pakistani economy will get a boost from growth in remittances. In short the Pakistan Property Show has all the features to push the Pakistani real estate industry on an exciting new journey into the international market.


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