German companies consider Pakistan as a preferred destination for trade and business and Pakistani market offers immense potential for bilateral trade between two countries.
These views were shared by BSH Home Appliances FZE CEO Mr. Tomas Alonso while inaugurating the newly established Bosch showroom by BSH Hausgeräte GmbH, which has established its first ever official products showroom in DHA Lahore.
The showroom, which has been established with local business partner Mega Home Appliances, was inaugurated in presence of Provincial Minister for Food Bilal Yaseen along with BSH Home Appliances FZE CEO Tomas Alonso and Mega Home Appliances CEO Adnan Shah.
BSH Home Appliances aims to expand its sales and distribution footprint in Pakistan and is working to expand its retailer network across the country.
“The country is now region’s one of the emerging economies. With annual population growth of more than 2%, Pakistan has one of the highest growth rates in Asia.” said Alonso, BSH Home Appliances FZECEO, who is incharge of all Middle Eastern and South Asian region.
While addressing the local media in Lahore today, he said:
We are targeting to become the no. 1 home appliances supplier in Pakistan by doubling the T/O year-on-year.
Alonso said that in a country like Pakistan, which has been facing power shortage issues, it’s imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc. consume less energy to save power and Bosch small and large home appliances are very much efficient in terms of energy consumption.
In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6% annually. Both factors are having an overall positive effect on local purchasing power.
Pakistan is the sixth most populous country in the world, making it a very attractive market for the BSH Home Appliances. “On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term,” said BSH Home Appliances FZE CEO Alonso.
Mr. Syed Adnan Shah, Managing Director Mega Home Appliances, said:
Pakistani consumers understand the value of German Technology and I am very confident that together Bosch and Mega Home Appliances, we will make Bosch, Pakistan’s most preferred home appliances brand.
He also thanked Bosch Home Appliances Management for their trust and partnership with Mega Home Appliances in Pakistan.
The company will focus on the sale of home appliance products for growing Pakistani consumer base. “Pakistan has a growing percentage of an affluent, dynamic and future-oriented consumer base which is improving it’s lifestyle trends and Bosch is keen to offer its world class Home Appliances to consumers in Pakistan.”
BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances.
What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research.
It is not coincidental that the brands advertising the launch of home appliances products in Pakistan are part of Bosch’s consistent and long-term growth strategy in South Asia. “Our customers in Pakistan will definitely benefit from our company’s innovations. Ultimately, we also contribute to improving quality of life for local people with our products and services.”