With Cricket on top, the Pakistani sports industry has been booming lately with great talent and memorable moments.
The very talent has received international exposure and investors from across the globe are expected to move in to innovate the Pakistani sport sector. One such establishment, Game Plan, sees potential and aims to expand the industry to drive it forward.
The corporate specialists and industry players see a ray of hope as they invest in Pakistani talent to build a sports business landscape. GamePlan – the strongest entrant – has unveiled their new office in Lahore. With professional staff and expertise in the industry, the venture has already employed some of prominent people in this industry
For the Marketing Operations, Riaz Jilani Khan from Jazz’s marketing department has been recruited. PR and Communication will be handled by Anila Khawaja, who is a media expert with social media experience from PTI International. The Strategic Initiatives and Alliances are being handed over to Mohammad Faisal Mirza, who is an experienced broadcaster and a noted management member in the PSL.
These industry experts are expected to help GamePlan thrive in the sports marketing business in Pakistan. Athlete Management and Property Creation is expected to level up while providing commercial opportunities and exposure to brands to utilize the stupendous potential of the sports industry in Pakistan.