Islamabad United, winners of the inaugural HBL PSL, have announced a partnership with Haleeb Foods.
Haleeb Foods is a leading Foods and Beverage Company, primarily focused on nutrition, health and the well-being of its consumers. Haleeb Foods is a pioneer in the dairy sector in Pakistan and has contributed substantially to the continuous growth of the sector.
Under this partnership, Islamabad United and Haleeb Foods have some exciting initiatives and campaigns planned, with a strong focus on leveraging the digital marketing space. Fans of ISLU and the PSL will see some new and innovative content coming their way.
Regarding this partnership, Memosh Khawaja CEO Haleeb Foods Ltd. stated:
It’s a pleasure for Haleeb Foods to partner with Islamabad United which not only offers a great corporate personality fit but also shares our vision for a better Pakistan. Haleeb foods is a pioneer of the dairy industry and aim to be one of the most aspirational dairies and beverage Pakistani companies.
Through this partnership, we will be able to speak to cricket loving Pakistanis with our new nutritious and delicious brand FLAVA. We wish Islamabad United all the best for the tournament ahead.
Islamabad United owner Ali Naqvi added:
We are delighted to partner with one of Pakistan’s leading organizations. Not only does Haleeb Foods share our philosophy of bringing international standards and practices to Pakistan, but their work in driving sustainable business practices for a better tomorrow is something that we have in common.
Both our organizations have similar viewpoints towards the supremacy of quality, making Haleeb Foods ideal partners for us at Islamabad United.