Pakistan International Airlines (PIA) recently announced a revamped brand identity and, well, it has come at a cost. According to the official announcement, the planes will now carry the logo of the national animal “Markhor”.
PIA told that it is keen on preserving the national animal and it is one of the reasons why the redesign is taking place.
An expert on finance, Athar Ansari, says that the extravagant spending will cost the airlines millions of dollars. Ansari added,
The cost of painting on each plane is around $1 to 1.5 million.
The figure of Rs. 115-170 million per plane, all for a new logo, sounds overwhelming and a bit too much.
The last time PIA updated its logo was back in 2010. Repainting of the aircraft is also done after a gap of 25 years.
The CEO of the national flag carrier told;
Official logo of PIA has been changed with the image of national animal Markhor and administration of the national carrier constantly trying to achieve the target to make PIA a top of the list airline of the world.
PIA will unveil its upgraded planes at the inauguration ceremony of the new Islamabad International Airport. The redesign is receiving some opposition from within the company as certain officials are not in favor of replacing the national flag with the national animal’s logo.