Netflix is Testing an Expensive ‘Ultra’ Tier of Membership

Netflix might be bringing a higher-tier service, better than its Premium subscription with some new features.

According to an Italian blog Tutto Androidthe new subscription plan is going to be called “Ultra” and would allow four screens to view Ultra HD (4K) videos simultaneously with high-quality audio streaming.

This means that the film and TV streaming service will receive a fourth new subscription option, to add more features for people willing to pay extra. Currently, there are three plans available: $7.99 Basic, $10.99 Standard and $13.99 Premium.


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With the Basic plan, users can only watch on one screen at a time, Standard allows two screens, and Premium lets users watch simultaneously on up to four screens. Only the Standard and Basic plans get HD videos, while the Premium plan gets you an additional Ultra HD option.

Smita Saran, a spokeswoman from Netflix, wrote in an email,

We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.

Also, the alleged “Ultra” plan is currently under testing, and might not be available for all of its users. Surely, some users might get the unreleased feature to test it out for themselves.

Other Plans Downgraded

If it does get included, the Premium plan might get downgraded by the new plan with less screens from four to two. Same goes for the Standard plan, and it might only allow one screen at a time if the Ultra plan becomes a real thing.

It’s expected to cost $19.80.


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