Acknowledging Careem’s efforts in engaging its customers through digital platforms, Digi Awards 2018 conferred the awards of ‘Best online ride-hailing service’to Careem. The company’s Communications Team received the award on behalf of the organization during a ceremony held at a local hotel in Karachi.
The awards recognized Careem’s state of the art services and its value added props, which enable Careem to maximize convenience for customers through its different platforms. The entry submission involved a vigorous and competitive screening process including case study submissions and live pitch presentations.
The Awards were organized by BrandE advertising and were the first of their kind in Pakistan. Leading digital organizations from around the country participated in each category and the jury included the likes of Adam Dawood, Head of Yayvo; Abdul Sami Qahar, Co-Founder Marketing Phir Se; Zarak Khan, Head of Agency Business, Google; Amna Khatib, General Manager Digital, Group M; Farzana Abdullah, Business Director Digital, Adcom Zenith.
On the occasion Careem’s spokesperson said:
This award is an endorsement of Careem’s commitment to provide instant solutions to its customers through digital platforms. Our teams work round the clock to ensure new and customized technology is provided to customers and new jobs opportunities are created for people around the country. We wish to make our digital touch points as accessible as possible for our consumers to maintain smooth communication and excellent services.
Moreover, Careem is also the first ever ride-hailing service in Pakistan to provide in-ride insurance, call-masking, ride-tracking and 24 hour call center service. These and many other advanced features sets Careem apart from all other similar services in Pakistan. Careem is operational in 14 cities and has created thousands of jobs around the country. Careem envisions to become the leader of digital and tech innovation in Pakistan by becoming a platform for the ecosystem to grow on a whole.