Xiaomi Takes a Jab at Apple With its Newest Bundles

Apple recently launched this year’s iPhones in three different trims, namely iPhone XR, XS, and XS Max.

And much like every year, the new iPhones come at eye-watering prices, but with almost the same designs and unnoticeable hardware changes as compared to the previous iPhone X. In China, the iPhone trio costs CNY 6,499 (~Rs. 118,000), CNY 8,699 (~Rs. 157,000), and CNY 9,599 (~Rs. 173,000).

It didn’t take Xiaomi – one of the top Chinese smartphone brands – much time to figure out a cool marketing strategy, as well as an opportunity to mock Apple for setting ridiculously high prices. They aren’t called the Apple of China for anything.

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The Chinese giant has introduced three new bundles, conveniently named XR, XS, and XS Max, that allow you to buy multiple Xiaomi products for the same price as a new iPhone. The three bundles not just offer a smartphone, but other different devices including laptops, headsets, and even fitness bands.

XR Bundle

For the same price of an iPhone XR in China, Xiaomi is offering:

• Mi 8 SE smartphone, the highest valued 6GB/128 GB variant
• 12.5-inch Mi Notebook Air, 8GB /256 GB variant
• Mi Band 3
• Bluetooth handsfree

XS Bundle

For an iPhone XS’s price, Xiaomi’s XS bundle offers:

• Mi Mix 2S, highest 8GB/256 GB variant
• 13.3-inch Mi Notebook Air
• Mi Band 3
• Bluetooth headset

XS Max Bundle

Lastly, the most expensive bundle – that costs just as much as an iPhone XS Max with base storage – includes:

• Mi 8, 6GB/128 GB variant
• Mi Notebook Pro, MX150 variant
• Mi Band 3
• Neckband-style Bluetooth earphones

Not The First

Xiaomi is the second Chinese company to take a shot at Apple’s latest launch. Huawei already trolled Apple over Twitter, by thanking the American tech giant for “keeping things the same”.

Xiaomi itself is planning to reveal a new smartphone on September 19th which is expected to come with an in-display fingerprint reader. Stay tuned for more news about Xiaomi.