Uber Launches Caller Anonymization for Riders and Drivers

Uber today announced the new Safety Toolkit which, over the next few weeks, will be rolled out to the millions of riders, drivers and couriers using the app across Europe, Middle East, Africa and Pakistan. The toolkit will introduce new innovative features which aim to raise the bar on safety, and increase transparency and accountability for all users.

Since launching the app, Uber has provided millions of people with technology that allows them to get a ride at the push of a button, track every trip with GPS technology and report any issues 24/7 with a dedicated safety team. With the introduction of new safety features, the company aims to double down on safety and help make the Uber community safer.

Features that will be introduced as part of the new rider and driver safety toolkit, include:

  • Emergency button – With the push of a button in the app, riders and drivers/couriers can connect directly to local police when needed.
  • Trusted Contacts – Riders can more easily share their trip with up to five contacts and customise their trip sharing preferences.
  • Safety Centre – A new app-housed safety information hub where users can find information on insurance, our community guidelines, safety tips built with law enforcement and more.
  • Share Trip – Drivers can easily share their location and trip status with family and friends
  • Caller anonymization – Riders and drivers will be able to call each other while maintaining the privacy of their number while using Uber

Sachin Kansal, Uber’s Global Head of Safety Product, said:

There’s nothing more critical than the safety of the people we serve. With about 15 million trips happening on the Uber app each day, we are putting safety at the heart of everything we do. That means working to help improve safety and developing innovative products that aim to increase transparency and accountability for all users on the app. We’re proud to begin rolling out this new safety toolkit with the aim to double down on safety in our app and helping all users stay safe and connected throughout their journeys.

Uber’s CEO Dara Khosrowshahi has made safety a top priority for 2018. Since joining the company, he has introduced a number of changes including limits on the amount of time a driver spends on trip and driver insurance. In Pakistan, Uber organized safety sessions with law enforcement agencies for partner-drivers.

Uber Pakistan teamed up with Kashf Foundation in a bid to educate driver partners in Pakistan on how to refrain from inappropriate behaviour to recognise and prevent unsuitable actions, titled ‘Dignity at Work’, this training is a part of Uber’s global initiative to help prevent harassment of any kind. Driving hours limit, has been introduced to make roads safer for both drivers and riders.

Uber also announced an insurance product for all driver-partners called ‘Injury Protection’. Key to the product is the ability for drivers to be protected from the financial cost of injury, including medical expenses and lost earning opportunities up to certain limits, if an accident takes place while driving on the Uber app. To encourage the use of helmets for riders and drivers on uberMOTO, Uber also conducted the ‘Ride for Safety’ events across Pakistan.


  • Interconnect

    Sachin Kansal Uber Global Head Safety Products, Mr. Dara Khosrowshahi CEO Uber your announcement of the safety is exactly on time of the UN Decade Road Safety worldwide. Under Trusted Contacts (Ride Sharing) upto 5 contacts & customise trip sharing preference. Recent currency devaluation Pakistan Rupee and economic factors forcing people to utilise Apps., based taxi, and related transports and motor cycles. There’s no space in major cities to driver your car, due to heavy congestion, Uber solution for Ride Sharing/Trusted Contacts will help reduce congestion on roads of cars, and provide an economical transport. With other public transport limitation, the ride sharing will let people go to work, and errands may use the service. I would also suggest to give special tariff to Seniors (Senior Citizen) above 65 with special waiver to go to places in an aircon., car than a motor cycle, or rickshaw/Tuc-Tuc, with similar category for sick and unwell. Please announce for registration of senior citizen special reduced rate all times, with Uber .I guess the fare with Ride Sharing would be some what similar to bus fare, which are in worse condition and especially women, man cannot travel on them. The transport should essentially comply with UN Road Safety standards. Turst the citizens of Karachi will benefit as theres no local public transport which is safety compliant.