Daraz is Bringing Alibaba’s Mega 11.11 Sale to Pakistan This Year!

Leading e-commerce company, Daraz, is bringing 11.11, the ‘World’s Biggest Sale Day’, to Pakistan for the first time. The one-day sale is sponsored by Unilever, L’Oreal, P&G, Nestle, Mi, and PEL – as well as HBL as the main financial partner.

The first mega event since the launch of the new Daraz App, customers can expect a truly personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to be a game-changer for regional e-commerce.

What is 11.11?

11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10 years and the headlining 11.11 sale is ready to make the journey to Pakistan.

The one-day event posts unequaled sales numbers, four times that of Black Friday. Customers can look forward to a fully personalized shopping experience, in addition to unimaginable mega deals, flash sales, thousands of brand vouchers, mystery boxes, discounts from banks, giveaways and more. The one-day sale event on the new Daraz App will be the biggest to date for the e-commerce company.

When is 11.11?

11.11 is the numeric short-form of 11th November. On November 11th, 2018, Pakistan will greet the sale phenomenon with open arms and carts.

Managing Director Daraz Pakistan, Ehsan Saya, shared his thoughts on the upcoming flagship sale:

11.11 is poised to make e-commerce and mobile app history. Once you experience what the Daraz App has in store for you, everyone will be able to draw a line in the sand and say: that was Daraz before 11.11. This is Daraz after 11.11. It will mark a paradigm shift. 11.11 is about more than just deals and discounts – it will bring our entire digital ecosystem into play, fusing A.I, entertainment, algorithm-assisted personalization, and access to an assortment more than 2 million products deep – all in one.


  • Hope it will be best

  • Adicted

    Daraz has exaggerated prices even after 50% discount, buying from local markets is way cheaper.

    • Mudassar

      Strongly agreed.

    • Masroor Hussain

      absolutely right. Daraz is fraud

  • Mudassar

    Goodbye Daraz, keep adding non professional desi sellers. I have very bad experience with daraz on 3 recent orders & I will never order on daraz :(

  • ABKhan

    It would be interesting only if they add the categories from ali express in their global shipping for 11.11 event

  • Sħŏäĩb Jaffery

    yes this is paid promotion from daraz….
    daraz is tym sab se gatiya online store hay
    ye logoon kocheat karta hay… fake promotions de kay
    logoon se advance paisy leta hay aur baad maiout of stock bol deta hay jab promotion time over ho jata hay….

  • Sħŏäĩb Jaffery

    my suggestion is please everyone stay away from daraz
    and for propakistani we expect something genuine from your side…
    do add paid promotions but please wont help Foreign Companies who try to loot Pakistanis
    play your role as Pro Pakistani….
    THNX