HomeShopping Launches Its New Brand Identity

HomeShopping.pk, one of the leading and prominent online stores in the e-commerce industry of Pakistan, is delighted to announce the launch of its revamped face to mark the company’s evolution and growth through the ten-year lifespan. With the new face of HomeShopping comes a new brand identity and a wider range of product categories. The brand also announces the re-opening of Cash on Delivery across Pakistan, and the opening up of HomeShopping Xoop Shops in Karachi, Lahore, Islamabad, and Rawalpindi.

The new HomeShopping brand logo is sleek and simple, in sync with the company’s vision of enhancing lifestyles and providing them with a seamless online shopping experience. The brand has carried forward its legacy insignia of a roof, representing convenience and security, while modernized the overall look and feel of the brand. The two parts of the traditional HomeShopping logo in English and Urdu, still stands, communicating that the brand caters to the masses of Pakistan.

The revamped website of the company features a user-friendly interface, an attractive design to enhance the customer experience, and a wider range of product categories. With a vibrant use of colors, generous content spacing, and sleek typography, the transition of the website is as smooth as the brand is agile.

 It is crucial for a brand to evolve with the changing landscape in which it operates, while still speak to the existing customers familiar with the face of the brand, Saman Osmany – Marketing Team.

We have always believed that shopping in Pakistan is more than just e-commerce, customers want to have a 360-degree shopping experience where they can see a high-involvement product before making the purchase. That’s why we continue to operate with an Omni-channel approach and why we allow our customers to check the product quality on each doorstep delivery, Shayaan Tahir – Founder & CEO.

With the revamped brand identity and new tagline #EvolvingWithYou, the brand aims to communicate the responsiveness, liveliness, and innovation of the brand to its customers and business partners nationwide.


  • The website so badly needed an upgrade. Thankfully, now it feels much smoother.

  • Ahsen

    Looking awesome now,
    I hope they will work work better sellers as well.
    Best of luck HomeShopping