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PCB Appoints ICC’s Sami-ul-Hasan as Director of Media & Communications

Following a long and tedious selection process, Pakistan Cricket Board (PCB) has confirmed the appointment of Sami-ul-Hasan as PCB’s Director of Media and Communications.

Sami will take up his position early next year after he completes his notice period with the International Cricket Council (ICC) where he is working as Head of Media and Communication.

Background of Sami-ul-Hasan

Sami-ul-Hasan, aged 51, has an experience of over 30 years. This includes 16 years of service in print and electronic media.

He started his career as a Sports Journalist with Dawn News in 1988 and remained with the organization till 2002. After a lengthy 14 years, he bid farewell to his role as a journalist and was appointed as General Media Manager for PCB in 2004.

He then proceeded to return as a journalist but this time for ARY OneWorld. He stayed with ARY for 2 years before he was nominated and selected as Head of Media and Communications for ICC.

During his time with ICC, Sami was involved in planning and delivery of media operations for:

  • Three Men’s World Cup
  • Three Women’s World Cup
  • Six World T20s
  • Four Champions Trophy Events
  • Many other age-group and development tournaments

He has been with ICC for nearly 13 years and this will be his 5th career job, 2nd time with PCB.

Sami-ul-Hasan has pursued a career in Physical Sciences since Matric. He graduated from Karachi University in Physical Sciences as well.

Speaking about the appointment, Sami-ul-Hasan said:

Sami is a well recognised and respected figure in the world of cricket media. The PCB looks forward to benefiting from his vast experience and knowledge so that we can improve our external communications and public image. We also expect him to be integral in bridging gaps with the local and international media.

This appointment is aligned to the PCB’s policy of introducing transparency and meritocracy in its administration by attracting the best available professionals so that we can work collectively to enhance the profile and image of the sport as well as the organization.

Sami, following the announcement, thanked Ehsan Mani and PCB. He said:

I am thankful to the PCB for providing me with a second opportunity to work at the Gaddafi Stadium. I look forward to  teaming up with some extremely talented and passionate people in the PCB as we brace for new and exciting challenges.

I would also like to thank all my colleagues and peers at the International Cricket Council who have helped and supported me during my 12 years in Dubai. It has been an amazing journey and I feel privileged to have been part of a committed and enthusiastic group of professionals.

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