The Ministry of National Health Services, Regulations and Coordination has issued a notification to print new Pictorial Health Warning (PHW) on cigarette packets to create awareness among the people about the hazards of smoking.
The new pictorial warning shows the disease “Gangrene”, caused by smoking. The size of the new warning has been increased from 50% to 60%.
The Pictorial health warning will be printed on both sides of cigarette packs and outers, manufactured in the country and imported to Pakistan. The warning will be implemented from 1st June 2019.
Currently, cigarette packets feature pictorial warnings depicting mouth and throat cancer on 50% of their main surface areas.
As a signatory to Framework Convention on Tobacco Control (FCTC), Pakistan will fulfill its international commitments by taking demand and supply reduction measures.
Speaking on the occasion, Federal Health Minister Aamer Mehmood Kiani, said that Ministry of NHSRC is committed to reducing the prevalence of tobacco use in the country.
The new warning will be effective at communicating risk and motivating behavioral changes, such as quitting or reducing cigarette consumption. Tobacco use is a cause of death of around 160,100 Pakistanis every year.
About 24 million adults currently use tobacco in any form in Pakistan.