Apple Watch Destroys its Competition in Sales in Q2 2019

According to recent market analysis by Strategy Analytics, Apple Watch accounted for almost half of the total smartwatch sales in Q2 2019.

Apple was miles ahead of both of its rivals, selling roughly five times more smartwatches than Fitbit and three times more than its arch-rival Samsung.

Apple sold over 5.7 million smartwatches worldwide, showing an average year on year growth of 50% in Q2 this year. Cupertino has firmly established itself as the market leader, with a global market share of 46.4%.

Samsung came in second, selling 2 million smartwatches around the world, overthrowing Fitbit to become the 2nd biggest smartwatch company. It more than doubled its shipments compared to Q2 2018, jumping up from 0.9 million to 2 million in the second quarter this year.

Its market share also grew significantly, going up from 10.5% to 15.9%.

Fitbit Struggling

Fitbit ended up underperforming this year. Its global smartwatch shipments dipped from 1.3 million to 1.2 million. The company only managed to capture a market share of 9.8%, dropping from 15% in Q2 2018.

Neil Mawston, Executive Director at Strategy Analytics noted that,

Fitbit has struggled to compete with Apple Watch at the higher end of the smartwatch market, while its new Versa Lite model has struggled to take-off at the lower end. Fitbit will have to move fast to execute a recovery, because Samsung, Garmin, Fossil and other competitors are keen to grab a slice of its valuable health and fitness customers.



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