Junaid Iqbal Appointed MD Careem PAY, Zeeshan Baig to Lead Careem Pakistan

Junaid Iqbal, Managing Director (MD) Careem Pakistan, has taken on a new role at Careem, said a press statement issued by the company.

Effective August 2019, Junaid is leading Careem PAY the technology company’s payments platform, based out of Careem’s Head Office in Dubai, UAE.

He will continue to serve on the Board of Careem Pakistan and remain involved in key advocacy initiatives with regulatory authorities to help further the cause of Online Marketplaces in Pakistan.

Junaid, in his new role, will be responsible for the development and growth of Careem’s payments business, which is expected to announce its first product launch towards the end of third quarter 2019.

Careem PAY is a digital payments platform that will serve as a foundation for Careem’s vision of establishing a Super App, a mobile platform combining all aspects of a consumer’s world from transport, deliveries and payments into a single app.

Known as a growth turn-around specialist, Junaid is not new to the world of creating value in challenging ventures.

Junaid established Careem into a household name in Pakistan by laying the foundations of ride-hailing and accelerating Pakistan’s growth to become one of the largest market by volume in the region in just over 3 years.

Trained as an economist, Junaid’s list of achievements reach far beyond Careem. His career spans from trading energy futures at American Electric Power, to launching Pakistan’s premier live stock market TV show ‘Tezi Mandi’ at Geo TV and serving as CEO of Elixir Securities.

At Elixir Securities, Junaid led privatization deals including co-managing the largest ever equity transaction in Pakistan – the Government of Pakistan’s $1.02 billion stake sale in Habib Bank Ltd. Junaid also co-founded Salt Arts, Pakistan’s leading Arts management and production agency where he continues to serve as Chairman of the Board.

Zeeshan Hasib Baig becomes General Manager, Pakistan

Zeeshan Hasib Baig has taken on the role of General Manager Pakistan effective August 2019.

Zeeshan, a LUMS alumni and an ex-management consultant, joined Careem in 2017 as Operations Manager, leading multiple cities and spearheading new market expansions, rising to Country Director Operations, Pakistan.

His career growth within the organization has left little doubt in the confidence he inspires within the Careem Network.

Zeeshan brings in over 9 years of growth, transformation, and turnaround experience. Prior to joining Careem, Zeeshan worked as a management consultant at Deloitte, advising organizations and senior executives on strategy, operations, growth, and transformation initiatives across Middle East, North Africa, South Asia, and Europe.


  • I’m glad/honored see your participation in Transport Sector of Pakistan under the auspices of UN/WHO Road Safety Commission to provide with your focus towards Advocacy initiatives with the regulatory regime of Pakistan viz a viz App., technology.
    With adherence to Road Safety, Climate Change, Hybrid, EV being in focus to adhere Climate Change means EV, Hybrid, Automated transports. In collaboration with the International Energy Agency studies/surveys carried out on Renewable Energy EV Charging Stations, but thru out the Middle East Trucking under international alliance partners worldwide changes have taken rapidly and waiting to see the blue skies in Karachi from todays haze. There is the need for bicycle tracks in Karachi, as well as EV/Hybrid buses operated in Karachi. Best wishes

  • Mr. Junaid Iqbal MD. Careem PK lead with Pay platform HO in Dubai UAE, supported by team Member Zeeshan Hasib Baig GM Pakistan.
    Pakistan is the land of opportunities, openings for locals, most for trans nationals as they play a pivotal role. I’d like suggest the opportunities to Mr. Junaid Iqbal, and Mr Zeeshan Hasib Baig in the transport sector, where yourselves and we public, customer should do to strengthen the regulatory/enforcement mechanism for transport sector.
    As you know Pakistan is blessed with global support from World Transport Organisation which includes Associations of trucks, buses, coach, and taxi operators associations for specific category.
    Being associated World Transport Associations your role for FDI,Capacity Building is remarkable. The infrastructure is almost ready for 5G to take off within 2019 to import Automated/Self Driving Taxis on a pilot testing in Karachi, a bicycle track covering most of the buisy roads/tracks for coach, bus, App. EV Taxis, coaches, buses which may also avail tax exemption for a paticular period by the licensee/concessionaire by the Govt.
    Under the CSR Careem, Uber has to fulfill its obligation to UN/WHO Road Safety to minimise death, injuries in road accidents of Karachi, and also use bicycle services with the App.,in Karachi on the allocated track. Research and applications of Uber is well known to the world, we have to see their contribution to the soil of Pakistan for Pakistan and yes of course a very high return for Uber, Careem, Pay.


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