Careem has launched its carpooling service in Pakistan to attract more customers through affordable fares.
The service has been introduced as a new car-type, called “Go Share”, in the existing Careem App. The car type has initially been launched in Lahore in the first phase but will be expanded to other cities in the coming months.
Carpooling is a ride-sharing service which allows customers to share a ride or car on the same route and split the fares. The ride-sharing service will attract a significantly large number of passengers for their daily commuting needs especially office workers, shopkeepers, and students of colleges and universities.
For Go Share, customers will pay 30-40 percent less fare than Go rides but will avail the same quality of service. According to the official, a maximum of three customers can share a ride.
Carpooling service had been introduced in Pakistan by Tripda (intercity) and Savaree three years ago but one of the service providers wrapped up its operations whereas the latter was merged into Careem.
The ride-sharing service actually could not make inroads in the Pakistani market earlier but ride-hailing services such as Uber and Careem have paved the way for such a mode of commute.
At a time when inflation is high and cab fares have also shot up due to a high cost of fuel, Go Share could pop up as an in-demand feature.
Rise of Tech-based Transportation System
Recently, a couple of new entrants- Airlift and Egypt-based Swvl – have launched app-based transport services in Lahore and Karachi via 12 seat Toyota Hi-Ace vehicles as an alternative mode of public transport.
These services will not directly compete with Careem’s newly launched carpooling services but these will make their own share in the transport sector nevertheless. However, it will aide in developing a modern transportation ecosystem based on apps.
Careem carpooling service has its own advantages as it will be readily available to customers and will provide pick and drop to customers at their doorsteps.
The carpooling service will provide a new way of making money for captains however it will be a challenge for them at the to manage ride-sharing among the customers having different personalities.
Ride-sharing within the city will also be more environmentally friendly and reduce congestion since the total number of vehicles on the road will be utilized more effectively.