Careem, Middle East’s leading ride-hailing platform is announcing a new senior leadership structure as the company implements its 2022 vision to become the region’s everyday Super App.
Expert and seasoned Managing Directors will lead expanded geographies and drive growth across new products and services in their respective markets:
- Ibrahim Manna, Managing Director of Careem’s developing markets (Iraq, Jordan, Lebanon, Palestine, and Turkey) will now lead Saudi Arabia.
- Wael Abou El Ella, Managing Director Egypt will lead North Africa territories: Egypt and Morocco, with new launches planned.
- Bassel Al Nahlaoui, Managing Director Gulf will also lead Pakistan.
- Co-founder, Abdulla Elyas is now Chairman of Saudi Arabia operations.
In an email to all colleagues, Mudassir Sheikha, CEO, and co-founder of Careem said:
As we grow and do new things at Careem, it is important for us to keep evolving our leadership structures to best align with opportunities and realities. This evolution had to kick into high gear to realize our new Vision 2022 and the aspiration to become the region’s everyday Super App. Moreover, many of our markets and functions have expanded in scope and size since we last organized them, and it is only prudent that we do a strategic review to set them up for their next phase of crazy growth.
In this period of fast-paced growth, Careem is doubling down on customer, captain and colleague experiences, product delivery and profitability. Over the next two quarters, the business will begin to provide a broader range of services to customers such as financial services and expanding the on-demand delivery use cases.
Careem’s new leadership structure is set up to drive growth through better knowledge sharing, efficient collaboration, and faster decision making.
Operating across 14 countries in the greater Middle East, Careem offers ride-hailing, deliveries, and payments to more than 33 million customers and has tech hubs in Berlin, Dubai and Pakistan.
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