Despite Improvement, Pakistan Still Ranks Among Bottom 20 for Travel & Tourism

The incumbent PTI government’s efforts to promote tourism are gradually bearing fruit as more and more foreign tourists are visiting Pakistan. In addition, domestic tourism is also on the rise in the country.

According to the latest edition of the Travel and Tourism Competitiveness Report published by the World Economic Forum, Pakistan has improved from 124th in 2017 to 121st in 2019. Although the ranking hasn’t improved drastically, the data shows a positive trend. Pakistan ended up one spot below Bangladesh in the list.

Spain topped the list of 140 countries with an impressive score of 5.4. France, Germany, and Japan also scored 5.4 as the global average stood at 3.8.

Methodology

The countries were ranked based on the following factors and sub-factors:

  1. Environment – (25% weight)
    1. Business Environment – (5% weight)
    2. Safety and Security – (5% weight)
    3. Health and Hygiene – (5% weight)
    4. Human Resources and Labour Market – (5% weight)
    5. ICT Readiness – (5% weight)
  2. Policy and Enabling Conditions – (25% weight)
    1. Prioritization of Travel & Tourism – (6.25% weight)
    2. International Openness – (6.25% weight)
    3. Price Competitiveness – (6.25% weight)
    4. Environmental Sustainability – (6.25% weight)
  3. Infrastructure – (25% weight)
    1. Air Transport Infrastructure – (8.33% weight)
    2. Ground and Port Infrastructure – (8.33% weight)
    3. Tourist Service Infrastructure – (8.33% weight)
  4. Natural and Cultural Resources – (25% weight)
    1. Natural Resources – (12.5% weight)
    2. Cultural Resources and Business Travel – (12.5% weight)

Pakistan’s Rank

The data for Pakistan has been taken from the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC). Pakistan scored 3.1 on a scale of 1-7 with 7 being the most desirable countries for tourism. The country scored 2.8 in 2017 edition of the report.

Here are the key indicators for Pakistan:

  • International tourist arrivals – 965,500
  • International tourism inbound receipts – US $351.6 million
  • Average receipts per arrival – US $364.2
  • Travel and tourism industry GDP – US $8,000.2 million
  • Travel and tourism industry share of GDP – 2.8% of total
  • Travel and tourism industry employment – 1,484,200 jobs
  • Share of employment – 2.4% of the total

Pakistan came 37th in terms of the price competitiveness and scored 4.2 on business environment, 4.5 on health and hygiene, and 3.7 on safety and security.

Via World Economic Forum

Pakistan performed very poorly on sub-factors like cultural resources and business travel, tourist service infrastructure, air transport infrastructure and ground, and port infrastructure.

Top 10 Countries

Here are the top 10 countries on the list:

Rank Country Score
1 Spain 5.4
2 France 5.4
3 Germany 5.4
4 Japan 5.4
5 US 5.4
6 UK 5.2
7 Australia 5.1
8 Italy 5.1
9 Canada 5.1
10 Switzerland 5.0

Worst 10 Countries

According to the Index, these are the worst 10 cities for tourism:

Rank Country Score
140 Yemen 2.4
139 Chad 2.5
138 Liberia 2.6
137 Burundi 2.7
136 The Democratic Republic of Congo 2.7
135 Mauritania 2.7
134 Angola 2.7
133 Haiti 2.8
132 Burkina Faso 2.8
131 Sierra Leone 2.8

You can read the full report here.


What are your thoughts on Pakistan’s ranking? Let us know in the comments section.

Feature Writer


  • Nice Article!, Pakistan needs to invest in FRUIT Trees and Date Trees That could help gov. to earn enough money to develop tourism


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