Facebook Helps Build Community Resilience Programs in Pakistan

“Community Resilience in the Digital Age” was the theme of a session in Islamabad, conducted by experts from Facebook’s Asia-Pacific headquarters.

The workshop, which saw people from civil society, government, and academia attend, focused on best practices including strategies and resources for building effective resilience campaigns and measuring their impact and creative tips for building high-quality content, and increasing audience reach.

The workshop also highlighted Facebook’s Community Standards, which outline what is and isn’t allowed on the platform, to give people a better understanding of Facebook’s policies and how they are enforced.

The session also focused on capacity building for civil society – including tips on the tools needed to use Facebook effectively. The session highlighted best practices on counter-speech campaigns as well.

“Facebook is committed to helping community groups and organizations use the platform’s full potential to create positive social impact in Pakistan,” said Sehar Tariq, Public Policy Manager, Pakistan.

The day-long workshop showcased a variety of campaigns targeted at different segments of Pakistan.

Key speakers included Gullnaz Baig, APAC Head, Counterterrorism Policy at Facebook, and Roy Tan, Politics and Government Outreach Manager for APAC.


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