Power Up Your Shopping Experience With Imtiaz Super Market Loyalty Program

Pakistan’s FMCG sector deals with many prominent distributors, wholesalers, and retailers, but there is one name that has become a highlight in the last decade and is continuously evolving with the changing trends. With an estimated revenue of PKR 70 billion, Imtiaz Super Market is a force to be reckoned with.

So why is this a news?

Numerous loyalty and discount programs have been covered in the past, but what makes Imtiaz Super Market’s Loyalty Program distinct is the sheer size of its loyal customer base. Launched in September 2016, the program’s customer base has grown by many-folds and is now very close to hitting the 350,000 mark.

Undoubtedly, the firm trust and loyalty of its customers have made Imtiaz Super Market’s Loyalty Program one of the most successful loyalty programs in the retail industry of Pakistan.

The most exciting part of the Loyalty Program is the reward system where customers can earn up to 1.5% points along with discounted vouchers, gift hampers, and a chance to participate in lucky draws. As of today, Imtiaz Super Market has awarded Loyalty Points worth PKR 250 million to the program’s customer base and this number is increasing at a meteoric pace.

The credit for this enormous success goes to Mr. Imtiaz Ahmed, who is overlooking the program, and his skills of tapping into customers’ touchpoints. A prime example of this is evident from the fact that, from a manual registration process where customers were getting registered in 25 days, now customers can get their Loyalty Keychain made on-spot from any of Imtiaz Super Market’s branches.

The recent installation of Loyalty KIOSKs across nationwide branches has made the process paperless and has enabled customers to get themselves digitally registered in a few seconds.

Striving further to enhance the shopping experience of their loyal customers, Imtiaz Super Market has plans to do partnerships and alliances with well-known brands.

Mr. Imtiaz Ahmed said,

We already have a solution through which we are offering Loyalty Keychains almost instantly to the customers, but they are only limited to redeem their Loyalty Points at our stores. Now, our plan of launching a Loyalty Application will enable our loyal customers to redeem their Loyalty Points at famous eateries, entertainment, healthcare, and lifestyle avenues too.

This move will be sending a huge traffic to different businesses where customers will be spending their Loyalty Points. Businesses are well aware and have witnessed an increase in their sales due to collaborations with different discount apps or credit cards and therefore, Imtiaz Super Market’s Loyalty Program will surely have no hurdle of having top-notch brands on board with them.

Prominent brands limit their loyalty programs to their own business, but Imtiaz Super Market mixing the best of both worlds will have a substantial impact on brands that will choose to participate in this solution.

Those brands interested in partnering with Imtiaz Super Market can send an email at [email protected]

  • It is the world’s worst loyalty program. Getting less than 0.5% on each purchase means on the purchase of Rs. 1000 you don’t even receive Rs. 5 worth of points. AND THEN THEY WANT YOU TO HAND THEIR KEY CHAIN.

  • Imtiaz Super Market is doing a great job, they have increased (1.5%) the loyalty point’s values on almost all categories. As a Pakistan based company we should appreciate them because these appreciations will elevate our Pakistani brands in the international market. Please support as much as you can

  • Imtiaz Super Market is doing a great job MashaAllah. The revamped loyalty program is very useful, handy and really the keychain. I appreciate them because this program really motivates me to shop more and save more…
    Thank You Imtiaz Super Market!

  • I guess Imtiaz got the First Mover advantage by revamping the Loyalty card into attractive & handy keychain with the loyalty ID printed on back, always in hand & pocket which may recalls the brand equity always on the top of the mind of the consumer. The WOM also triggers at the same time. Hussle-free process for getting the Loyalty Keychain. Personally experienced & it was amazing also satisfied with the customer support

  • Thank you Imtiaz Super Market for this, the revamped loyalty program is very beneficial for us through this initiative we will get tons of benefits and because of digitalized paperless process we will get the loyalty keychain in seconds.

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