PTCL and Ufone are working on merging their businesses for long, however, due to design and operations of both the operators, the process has remained very gradual.
In a new development, announced just now, both the companies have further merged their sales and distribution, marketing, product and pricing, business operations and corporate strategy functions.
According to details available with ProPakistani, these departments for both the companies will merge and will be managed by single heads.
According to sources, below are department wise new appointments announced by PTCL group:
Sales & Distribution
Retail Sales functions of both PTCL & Ufone have been consolidated under the newly created position of Group Chief Sales Officer (GCSO), reporting to President and CEO.
Mr. Jahanzeb Taj, currently working as CBOO, is placed on this new position.
Marketing and Product & Pricing
Marketing and Product & Pricing functions of both PTCL & Ufone have been merged under Group Chief Marketing Officer (GCMO) position, reporting to President and CEO.
Mr. Adnan Anjum, currently working as Chief Marking Officer (Ufone), is placed on this new position.
It maybe recalled, he was recently made the CMO of Ufone, due to his contribution towards company’s positive growth during past couple of years.
Business Operations
Mr. Shehzad Yousuf, currently working as Chief Internal Auditor (CIA), will now be heading Business Operations function of PTCL as Chief Business Operations Officer (CBOO), reporting to President and CEO.
Corporate Strategy
Mr. Moqeem Ul Haque, Chief Commercial Officer, would continue to manage the overall customer experience verticals of PTCL including revenue collection, customer care and churn management functions.
In addition to this, he would drive the PTCL Group strategy as Group Chief Strategy Officer (CSO).
Internal Audit
Mr. Shahid Abbas, currently working as GM Audit, will be heading the position of Group Chief Internal Auditor (CIA) on acting charge basis, reporting to President CEO and Audit Committee.
It maybe recalled that PTCL and Ufone had already merged Finance, Procurement, Strategy and Internal Audit over a period of few years.
However, today’s developments are considered widest in the scope till date.
PTCL is saying that previously merged departments have shown significant improvement in terms of productivity. Group is hoping to continue the streak with rest of the functions that are merged today.
Not to mention, these organizational changes and placements are put in place as interim arrangement and will be locked after certain period of time.
