Pakistan celebrated its 74th Independence Day a few days ago. The fervor and festivity, as usual, were remarkable and greater than the previous year. There simply couldn’t be a better show of the nation’s love for the country than was observed on the streets in every corner of Pakistan on the eve of 14th August.
And as always, brands too didn’t let the opportunity go to connect better to the people by sharing patriotism. So, TV was bombarded with Independence Day campaigns, few of which were novel and creative, while others just struck the same old strings yet again. The prevalent theme, however, was the ‘new normal’ – the life in and after the coronavirus pandemic.
The country’s cellular operators launched their Independence Day ad campaigns too. Like other campaigns from different industries, some of the telcos’ ads were passé, some simply direct and to-the-point, and some showed there was some effort put in.
But that’s our judgment. Here, we’re listing all four cellular companies’ Independence Day campaigns and letting you be the judge of how well they pulled it off. Have a look and choose the one you found the best.
Featuring Younis Khan, Jason Roy, and Atif Aslam, Zong reiterates its message of being “Pakistan’s number one network” on the indepedence day.
Telenor’s TVC leverages the ‘new normal’ and builds on its now clichéd “more se ziada” slogan. Featuring some emerging, real-world Pakistani heroes, the ad has one simple message: achieving “more se ziada” in the new normal.
In Jazz’s Independence Day TVC, Pakistan’s new crush (and Jazz’s new brand ambassador) Esra Bilgiç delivers a ‘Jashn-e-Azadi Mubarak’ message from herself and, of course, Jazz 4G — this time in her own voice.
Ufone’s TVC celebrates Independence Day by paying tribute to the heroes fighting on the frontlines in the coronavirus pandemic. Although the idea is not new anymore, the ad does seem to pull it off by extending gratitude to security guards, delivery boys, doctors and paramedics, teachers, and Ufone’s own technical staff, all performing their duties diligently amid the unprecedented pandemic.