COVID Accelerated Our E-Commerce Plans in the Country, Says Oppo CEO for Pakistan

Smartphone maker Oppo has made significant inroads into the tough and highly competitive Smartphone market of Pakistan and the world. The past few years have significantly solidified its market position with the company focusing on the highly lucrative mid-range segment. While the company has succeeded in establishing itself as a respectable name in the smartphone market, what does it have in store for itself and the users in the near future?

We tried to get the answers to this and many other questions from none other than the CEO of Oppo Pakistan, Mr. George Long himself, as we got an opportunity to sit with him. Mr. Long has been with Oppo since 2002, and he served as the General Manager of the Oppo branch in Xinjiang Province from 2013 to 2015.

Following is how the conversation between ProPakistani and Mr. Long went.

ProPakistani: During the last year, Oppo has been more focused on upper midrange series like Reno. What is the reason behind that?

George Long: Developing countries like Pakistan have potential opportunities in upper midrange series, and because of that, our focus is on manufacturing high-end devices in market competitive prices. The popularity of the upper midrange series is due to the special features such as high-quality camera, flash charging technology, and aesthetically appealing designs, which are added keeping in view the needs of the target audience we are catering to.

Our latest edition to the upper-midrange series is Oppo Reno4 and Oppo Reno4 Pro equipped with a 90Hz Borderless Sense Screen with a 3D curved display, Innovative Imaging Features, 65W SuperVOOC 2.0, AI-enhanced Smart Sensor, and trendy design, which has received an amazing response from the public.

ProPakistani: With the launch of Realme, is Oppo cannibalizing its market share?

George Long: Our marketing strategy is distinct from Realme. The brand focuses on midrange and lower midrange Smartphones whereas Oppo’s main focus is on the flagship, upper midrange, mid-range, and lower midrange smartphones so that we can target all audiences. In addition to this, we have shifted our focus on increased localization, which has enabled us to secure one of the leading spots.

Due to the COVID-19 pandemic, the smartphone market was greatly affected. But as the situation is easing, we are expected to return to normal conditions. Realme only deals with online sales, but we have started an online booking service as well with retail shops now open as well. Oppo has reinforced its commitment to the Pakistani market and is aiming for a stronger brand presence across the country.

ProPakistani: When is the fastest charging phone in the world coming?

George Long: We have been at the forefront of top hardware accouterments for a while now culminating in fast charging and big batteries. Our 65W Super VOOC 2.0 charging in Oppo Reno4 series and Find X2 Pro has set a new fast-charging benchmark in the world.

We also recently launched the 125W flash charging technology. The 125W flash charge technology marks the latest flash charge technological breakthrough for the Mobile phone industry. In addition, the technology behind the 125W flash charge has strengthened the safety protection features in the system by adding 10 additional temperature sensors that monitor the charging status and ensure maximum safety during charging.

However, the charger is yet to come in the market and will soon be available to our consumers.

ProPakistani: Which price segment do you consider the most important globally and in Pakistan?

George Long: We don’t target one specific price segment. Our flagship range includes the Find X2 Pro, upper midrange includes the Reno series, midrange includes the F series, and lower midrange includes A series.

Our F series and Reno series has received an amazing response. Our strategy is to cater to all audiences and manufacture phones keeping in view the variating needs of different audiences.

ProPakistani: A few months back Oppo launched its flagship smartphone. What are the competitive advantages of the smartphone as compared to other devices the company has launched?

George Long: With the recent launch of Oppo Find X2 Pro, we are grateful for the response we have gotten so far. The reason for the success of this smartphone is its cutting-edge features. OPPO Find X2 Pro’s ground-breaking 120Hz QHD+ Ultra Vision Screen, SuperVOOC 2.0 flash charging technology, Qualcomm Snapdragon 865, most powerful ultra-vision camera system, and market competitive price are a few features that set it apart from other flagship devices.

The innovations of 120Hz QHD+ Ultra Vision Screen, powerful ultra-vision camera, and SuperVOOC 2.0 flash charge are a few benchmarks that the brand has recently established bringing newer technology to our consumers, which was not previously available in our smartphones.

ProPakistani: Oppo is known for focusing more on retail and less on E-commerce in Pakistan. Recently during the pandemic when retail markets were closed, Oppo started their E-commerce platform for the first time and collaborated with Daraz as well. What took the brand so long?

George Long: When we entered the Pakistani market, our main focus was on developing a maximum number of retail shops for the ease of our customers. With the pandemic and the transformed consumer behavior, the situation, however, has changed with the increased need for an e-commerce platform.

We were already working on developing our official online store and in due course, we sped the process, and now consumers can easily book online on Oppo’s official website. Before that our smartphones were available on Daraz and now consumers have 3 options: Oppo’s official website, Daraz, and retail shops as the situation is returning to normal.

Smartphones and accessories can be booked online on https://www.oppo.com/pk/bookonline/.

ProPakistani: Recently Oppo launched its accessories range in Pakistan. Are any new wearable products in the pipeline?

George Long: Oppo is not just a smartphone company but a tech company that aims to connect with consumers’ lives by building an ecosystem that includes everything a consumer wants. As part of our smart ecosystem, we launched our accessories range in Pakistan, which includes Oppo Enco M31, Oppo Enco W31, Oppo Enco W11, and Oppo Enco Free. We recently launched Oppo Enco W51 and Oppo Watch. Our focus is on launching all our products available globally in Pakistan.

By continuing to expand into different product categories, continuous efforts in brand building, and collaboration with top industry partners, Oppo is tackling the global high-end markets bringing the best products and services to more users in the world.

ProPakistani: How do you see the Pakistani smartphone market and what is expected from Oppo in the near future?

George Long: Pakistan is a huge market comprising of 220 million people, out of which 55% is youth striving for new and advanced innovations. To give value to our consumers, we have developed four segments targeting specific audiences.

The segments include flagship series, upper midrange series, midrange series, and lower midrange series so that we can cater needs of all audiences. These smartphones are particularly designed keeping in view the needs of the target audience.



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