Smartphone maker Tecno has recorded a sharp spike of 45% in its sales, the highest yet in 2020. The company attributes the increase in sales to its newly launched mid-ranger Spark 6 Smartphone and the concurrent launch of the Tecno-sponsored action short film ‘Real Hero’.
Tecno has made fast ramp-ups in the Pakistani smartphone market with this sale record. According to the company, the association of Spark 6 with the action short film Real Hero has been a key driver of higher sales. Starring Ali Zafar, the film premiered at the launch of Spark 6.
Tecno Spark 6 comes with numerous upgraded features including a G70 processor, audio sharing, and 2K Video Beauty feature. Other features include 16 MP AI quad back camera + 8 MP AI selfie camera, a 6.8” HD dot–notch display, 4GB RAM, and internal storage of 64GB.
“Tecno is very grateful to its fans and customers for their continuous love and support. Receiving record-breaking sales of more than 45% in our third quarter is just beyond words,” General Manager of Tecno, Creek Ma, said while expressing his gratitude.
“Real Hero was a great risk as this is the first time any smartphone brand sponsored a film in Pakistan, but we did it. It was an amazing experience to work with Ali Zafar and Asad-ul-Haq for this unique project and we are thrilled by the response of our fans and customers,” he added.