Telemart and PayFast Collaborate to Accelerate Acceptance of E-commerce in Pakistan

The fintech company, Avanza Premier Payment Services (APPS), has partnered with one of Pakistan’s leading e-commerce marketplaces, Telemart, to enable its customers to pay online with APPS’ robust payment gateway, PayFast.

Approved for Pilot Operations by the State Bank of Pakistan (SBP), PayFast empowers multi-instrument acceptance of Scheme Cards, Mobile Wallets, and Bank Account Numbers. They address merchant pain points through digital sign up, robust APIs & plugins, fraud detection, PCI-DSS certified infrastructure, and PayLinks, a digital billing and invoicing solution ideal for FB, merchants, freelancers, etc. to accept payment simply via a unique link.

Telemart is one of the biggest e-commerce companies in Pakistan having more than 200,000 products on its website, and the only e-commerce brand to have an omnichannel presence i.e online marketplace and 9 outlets with presence in 7 cities and expanding nationwide.

Telemart is also the only e-commerce brand in Pakistan selling premium brands e.g Ferrari, Tommy, Puma, Diesel, and hundreds of other premium brands. Telemart also manufactures Gold Plated Products with a wide range to choose from i.e. mobile phones, laptops, watches, jewelry, pens, cufflinks, and other accessories. Also, Telemart is the only brand in Pakistan to win 2 National & 8 Global Awards.

Adnan Ali, CEO of PayFast, said in a statement, “Telemart is a renowned name in the e-commerce industry of Pakistan, and partnering with them will help build diversity and acceptability. We believe this partnership will be a great benefit for Telemart’s vast customer base that is adapting to the changing landscape of increasing digital payments, post-COVID-19.”

Ahmed Rauf Essa, Co-Founder Telemart, said in a statement, “We came to know about PayFast a few months back. As an e-commerce company, we have always been looking for an aggregator who can provide various payment partners under one umbrella with easy processes and installation. We integrated ourselves with PayFast where we have options like bank transfer, UnionPay, and mobile wallets all in one gateway.”

For further information on PayFast or Telemart, visit their websites: or