Yesterday, in its efforts to help the world grapple with the coronavirus induced COVID-19 pandemic, Apple revamped its homepage by turning it positively RED. Cupertino’s RED product lineup has been a source of collecting donations for different causes in the past.
This time, the company has redirected the lineup to help gather relief funds for the COVID-19 pandemic. After revamping the website, the company has announced that proceeds of (RED) devices and accessories will be redirected to the “Global Fund’s COVID-19 Response”. All funds gathered starting now through June 30, 100% of “eligible proceeds” from (RED) products will go to this Global Fund.
On the website, the company detailed,
This color makes a difference. Choose (RED). Save lives. For 14 years, our partnership with (RED) has led to almost $250 million in donations to fund HIV/AIDS treatment programs. Now through June 30, Apple is working with (RED) to redirect 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response. This will provide critical support to health systems most threatened by the outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa.
Apple’s homepage features the following devices:
- iPhone 12, 12 mini
- iPhone 11
- iPhone XR
- iPhone SE (2020)
- iPhone 12/12 Pro and iPhone 12 Pro Max leather cases
- Apple Watch Series 6