After rolling out its rather naive terms of service, WhatsApp saw a massive shift of users from its platform to other, more privacy-oriented platforms like Signal and Telegram.
Recently, WhatsApp uploaded a series of statuses sending out the message it has been trying to amplify for the past weeks, i.e., they are committed to privacy, they cannot read chats or listen to calls, they cannot track your location, and that they don’t share your contacts with Facebook.
The platform claims that the new terms of service only relate to interactions with businesses. However, it is still tight-lipped about the amount of metadata it collects.
Nevertheless, considering the traction other applications have received over the past few weeks, WhatsApp will spend much more on marketing in the days to come.