Data is the most coveted commodity in today’s world of technological innovation. Whoever possesses the most information stands to be in a place of global power. However, Pakistan has a long journey ahead to be anywhere near an impressive global ranking when it comes to data.
Our real estate sector – in particular – has suffered most from this technological gap and we are sad to report that the existing culture of dusty old ledgers and paper maps is still very prevalent today. Whereas, the world has moved on to satellite imagery and more advanced methods by which you can survey the entire neighborhood without leaving the comfort of your home.
To change the outdated real estate culture in Pakistan, Zameen.com has introduced many innovations to facilitate the national property sector and its digitalization over the years. Zameen.com understands that ‘location’ is one of the primary selling features of property and how it can be time-consuming and tedious for real estate investors, buyers, and renters to visit the property sites frequently.
To resolve both issues, the company has devised a tool called ‘Plot Finder’ that has revolutionized the property landscape by mapping out all property types dotting the cities of Pakistan.
Plot Finder – A Step Towards Mapping Pakistan’s Real Estate Sector
In a revolutionary move, Zameen.com’s research and development (R&D) think-tank developed ‘Plot Finder’ – a free-of-cost tool that was launched a year ago. With each day, more and more societies and properties are being added to the digital tool that virtually maps Pakistani real estate, and is expanding its reach to simplify property search.
What really makes this project interesting is the fact that unlike other map-based tools, Plot Finder is not focused on localities but each individual location so that people can navigate their real estate options without unnecessary travel.
Zameen.com has announced the inclusion of over two million properties in the database of Plot Finder (Pakistan’s first map-based property search tool) for assisting real estate developers, buyers, and investors in regards to property searching.
This utility is designed to assist users in the navigation of over 1,500 projects, 5,000 housing societies, 50,000 public places, 150,000 commercial properties, and 2,000,000 residential properties. However, the innovative developers of the tool are nowhere close to being done. The plan is to map out each house, plot, apartment, shop, and other types of land and place the myriad of information in the palm of the users.
How Plot Finder is Progressing and Benefitting the Masses?
The tool was launched last year. Within one year of its launch, the Plot Finder has expanded to 43 cities and provides highly accurate and updated digital society maps that enable the buyers, sellers, agents, and general public to search, locate properties and have a real-time layout that helps them have a visual of the place that interests them.
It covers over 80% of projects in Karachi, Lahore, and Islamabad. This unprecedented tool offers cross-platform support and works flawlessly on tablets, mobiles, and desktops. It has both Android and iOS device functionality through the Zameen App.

With this innovative tool, the need for physical society maps has been greatly curtailed– as you can access all attributes of plots (numbers, types, sizes, distances, etc.) on it. Moreover, you can visualize the properties and their surroundings with the latest satellite imagery.
Realtors find this tool extremely helpful as it offers a ‘collection’ feature – where they can store all their inventory for instant sales pitches. Not to mention, a particular plot can be shared through social media channels like (WhatsApp and Facebook) with clients through a simple click.
The Unexpected But Welcoming Turn of Events
As already mentioned, Plot Finder by Zameen.com was designed to help out property enthusiasts. It did come as a surprise, however, when tech researchers discovered that the same tool was being used by the employees of service providers like food deliveries, commuter apps, and many others to do their jobs efficiently and effectively.

Riders and drivers employed by such companies have also confirmed that they use Plot Finder to reach their exact destinations, something that’s not always a given with locality-based applications like Google Maps.
Reportedly, the team working on the tool is absolutely thrilled by this discovery and is working to enhance Plot Finder every day to guide the people of Pakistan and their varying location needs. The tremendous response received by the project is fueling the creators to bring about more ease, efficiency, accuracy, comfort, and above all, continuous contribution to the technological uplift of Pakistan’s real estate industry.
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