Dukan, Enablers Partner to Equip Pakistani Micro-Entrepreneurs with e-Commerce & Digital Skills

With the shared goal of empowering Pakistani micro-entrepreneurs with e-commerce and digital skills, Dukan has partnered with Enablers to help local businesses sell online.

Enablers is one of the largest online selling communities in the country with approximately 700,000 members. It has trained thousands of people to sell online and who have generated millions of dollars in sales.

Through this partnership, Enablers will allow budding entrepreneurs to use its platform to learn how to use the Dukan mobile app in order to set up their e-commerce stores in less than a minute.

The application comes integrated with a number of powerful features such as sales reports, inventory management, online payments, and delivery logistics.

Led by a team of tech veterans, Dukan has helped sellers create over 80,000 online stores, a number that is growing rapidly. Dukan provides a simple easy to use interface to automate complex e-commerce flows for small businesses that are not tech-savvy.

In Pakistan, there are over 5 million micro, small, and medium enterprises (MSMEs) that are largely excluded from the digital economy. Due to a lack of technical expertise, they are unable to join the e-commerce revolution in the country.

Dukan and Enablers aim to inspire, educate and connect the growing community of offline sellers to innovate and digitalize their businesses.

Monis Rahman, Co-founder, and CEO of Dukan, reiterating his commitment to uplifting local small businesses, said, “Dukan’s mission is to help businesses and individuals harness the potential of e-commerce in Pakistan. Our partnership with Enablers will help thousands of small sellers learn online selling skills and achieve self-sufficiency.”

On a similar note, Saqib Azhar, Enablers’ Co-founder and CEO, said, “We are delighted to partner with Dukan to help local sellers achieve their potential. Dukan has very quickly established itself as a leader in the MSME e-commerce industry.”