The uncertainty regarding COVID-19 has not only increased the level of apprehension amongst the general public, but misinformation has made matters worse. Spreading awareness about the pandemic has never been more important.
With the generous financial support of European Civil Protection and Humanitarian Aid Operations (ECHO), Cesvi is leading a consortium made up of six international non-governmental organizations (INGOs) for implementing a comprehensive COVID-19 response project in four provinces of Pakistan.
The consortium is implementing a country-wide awareness-raising campaign to disseminate accurate information on COVID-19 precautionary measures and SOPs to the general public. As part of their awareness-raising campaign, Cesvi and Helvetas have acquired Nayatel’s services to provide Digital Signage Solution to TransPeshawar (BRT Peshawar).
Both organizations will utilize the technical expertise of Nayatel to display COVID-19 awareness messages on TransPeshawar (BRT Peshawar) Stations’ LED screens. The big idea is to create awareness regarding the COVID-19 SOP’s, vaccination benefits, and recollection of the steps that have been taken and have proved to be successful in the fight against the pandemic.
By using Nayatel’s Digital Signage solution, Cesvi and Helvetas will enable TransPeshawar to display static/dynamic content on the TV Screens at BRT Stations with the push of a button via a centralized content management system for their general footfall of customers.
In an MoU signing ceremony between Cesvi, Helvetas, and Nayatel, held at Cesvi office in Islamabad, all partners stressed the need to use digital transformation platforms to provide information to the general public regarding pandemics and other causes that need to be dealt with at the national level.
Nayatel had previously deployed its Digital Signage solution at Shifa International Hospital and Giga Mall. It can be said that Digital Signage is going to prove itself as a replacement for billboards and other conventional marketing mediums in the years to come.